Location:
Indonesia
Department: eCommerce Platform
Location: Indonesia
Job Description
1. Manage end-to-end promo campaign development including insight generation, campaign briefing, creative execution, 360 marketing channel planning and post-campaign analysis
2. Develop integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social)
3. Manage 360 media strategy and execution by collaborating with internal media teams as well as external agencies
4. Collaborate with cross-functional creative, media, communications, analytics, research and business strategy teams throughout the campaign development process
5. Partner with analytics, production and creative teams to develop robust and relevant communication for our users. Integrate learnings into campaign and media strategy so that campaigns are constantly iterating and evolving
6. Forecasts market trends, analyzing corporate brand and marketing strategies.
7. Maintain brand strategy and marketing, and deliver to related teams and monitor the progress of strategy implementation
8. Provide analysis and recommendations to the marketing and communications team.
9. Increase quality seller onboarded in Lazada platform and to ensure ROI is favourable.
10. Work with legal, business risk, CC and platform governance team to create safe and clean platform
Job Requirements
1. Bachelor’s degree in Marketing, Communication, or related field.
2. Minimum 5 years of experience as a marketing strategist, marketing manager, or other similar role (e.g Account Manager from advertising agency) and excited about their job.
3. Creative thinker and data-driven.
4. Excellent communication and presentation skills.
5. Proven track record of project management and strong attention to detail.
6. Experience in end-to-end campaign development, from planning, executing and reporting
7. Experience working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders
8. Experience with solving problems and thinking strategically in order to translate user tension into business opportunities for company growth
9. Experience in brand health tracking on the reporting, trend monitoring and developing an improvement plan
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