Job Description

Location Jakarta Work Type Permanent Application Posted December 6, 2021

About the Role

This role reports directly to the GoPay Marketing Head and works closely with all the other marketing team, Pod team and regional Consumer Engagement and Operational team (of GoJek) to manage the overall GoPay regional/hyperlocal marketing activities; particularly but not limited to POI motion, POSM implementation and QC as well as regional activation. As a Head of Regional Marketing, you will be at the driver seat of spearheading the transformation of GoPay presence across the region via hyperlocal approach - working hand in hand with GoJek Regional CE and Operation team.

For this role, you are expected to have the maturity and humility to deal and earn the trust of the regional team from Gojek, yet solid leadership to earn their respect and move the needle via tight collaboration with them, as well as a knack for seeing the big picture, think strategically while moving quickly with execution.

What You Will Do

• Build robust GoPay presence across the regions through
• Robust strategy and executional motion of GoPay POI and POSM implementation
• Driving more hyperlocal, strategic and stronger creative and activation to ensure strong value proposition and brand identity of GoPay
• Building strategic direction based on sharp analysis on how to drive hyperlocal activation for each region according to their strength and growth opportunity
• Manage the overall regional marketing team that spreaded outside headquarter location (including 3rd party vendors and/or outsourcing individuals) including coaching and developing existing members and hiring and onboarding new members as needed
• Work closely with the pod, product marketing, brand marketing and GoJek regional team as well as agency partners to ensure that we are driving impactful GoPay penetration and usage through our activities
• Earn trust from internal and external stakeholders, manage multiple projects, and balance contending priorities in a rapidly changing environment
• Effectively utilize data and research at the customer level to gain a better understanding of their usage behaviors, including impacts of current creative and content strategies and implementation.

What You Will Need

• At least 8 years of overall experience, and minimum 4 years experience in digital marketing, brand management, advertising, and other related fields.
• Strong leadership qualities, be it towards people management as well as thought leadership thinking and presence.
• Consumer driven mindset with strong ability to understand user insight and translate them into actionable strategy and plan
• Strong knowledge and experience on the marketing operational side; i.e. have worked in regional team before
• Able to roll up sleeves and get in the trenches as needed
• Comfortable with data and can harness it effectively to generate insights on your own. You know how to leverage data to make decisions and drive growth.
• You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks.
• Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture
• You have a true passion for GoPay’s mission for financial inclusion across Indonesia
• Have an interest in fintech and be willing to learn about the industry




Bonus points if:

• Have worked in fintech industry

About the Team

Our Product Marketing team, a subsidiary of the larger GoPay Marketing team, consists of 40+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who ensures Gojek’s overall infrastructure which enables sustainable business growth is solid and healthy.

We like to visualize ourselves as a bunch of Spider Men/Women securing webs across high-rise buildings so our GoTroops can move around on higher levels with ease. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.

Last but certainly not least, our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.

The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.