Position Summary
1. Plan and create the marketing communication asset to achieve the IMC(Integrated Marketing Communication) strategy.Role and Responsibilities
1. [Creative production] Direct the ATL(Above The Line) and BTL(Below The Line) marketing asset production process in accordance with the company's brand strategy for effective IMC(Integrated Marketing Communication).
2. [Agency management] Lead the agencies to derive ideas that align with the communication strategy.
3. [Marketing asset execution] Approve the multi-dimensional execution strategy for ATL(Above The Line) and BTL(Below The Line) marketing activities which are different by each touch point.
4. [Gauging and analyzing communication impact] Control an efficient marketing budget by gauging the communication impact through before and after consumer research.
Skills and Qualifications
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