Head of Product Marketing Users Spend

Date Posted: Posted30+ hari yang lalu
Salary:
GO-JEK
Jakarta
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Job Description

About the Role
This role reports directly to the GoPay Marketing Head to build a strong foundation of overall GoPay penetration through our multiple use cases; i.e. Food & groceries, Transport & logistics, Retail & commerce, Games & entertainment, Bills & Pulsa. This role works closely with the Pod team and other business units within GoTo ecosystem to manage end to end product marketing initiatives to grow monthly transacting users (MTU) through new and retained users with the aim to build GoPay to become the hub of users spend.

What You Will Do

  • Build, nurture and manage the product marketing team of users spend including coaching and developing existing members and hiring and onboarding new members as needed, focusing on several pillars:
  • Grow penetration of GoPay both within our own GoTo ecosystem (i.e. Gojek and Tokopedia) and outside of GoTo ecosystem (i.e. offline retail, offline F&B, etc) through end to end marketing efforts covering in-app, online and offline activities.
  • Understand the users insights, GoPay’s product magic and how to connect the two through robust GTM plan and strategy
  • Orchestrate concerted strategy and efforts to strengthen GoPay’s brand perception as ubiquitous brand in the heart and mind of users
  • Work closely with the internal cross-functional leaders, varied from pod leaders, product, partnership, research, business insights, etc to align on strategy and oversee the execution and impact measurement.
  • Work closely with external partners (i.e. priority partners/merchants) to develop joint marketing activities that are relevant for our users
  • Manage, control, monitor and optimize Marketing spend as per budget, to achieve OKR efficiently.
  • Build the team’s capability and grow them into solid product marketing experts

What You Will Need

  • At least 12 years of overall experience, and minimum 4 years experience in product marketing management, digital marketing, and other related fields.
  • Strong leadership qualities, be it towards people management as well as thought leadership thinking and presence.
  • Consumer driven mindset with strong ability to understand user insight and translate them into actionable strategy and plan
  • Solid data driven analytical thinking to form clear PoV that will inform the overall strategy
  • Able to roll up sleeves and get down in the trenches as needed
  • Passionate about building user focus product experience and communication by creating genuine and authentic customer relationships
  • You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks.
  • Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture
  • You have a track record of driving highly effective marketing campaigns and product changes because you make users’ problems your own
  • You have a true passion for GoPay’s mission for financial inclusion across Indonesia
  • Have an interest in fintech and be willing to learn about the industry

  • Bonus points if:
  • Have worked in tech industry and/or startups before
About the Team
Our Product Marketing team, a subsidiary of the larger GoPay Marketing team, consists of 40+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who ensures Gojek’s overall infrastructure which enables sustainable business growth is solid and healthy.
We like to visualize ourselves as a bunch of Spider Men/Women securing webs across high-rise buildings so our GoTroops can move around on higher levels with ease. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.
Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.
The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.
About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates - in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Job Detail

  • Job Id
    8158c63e4d163bd9
  • Location
    Jakarta
  • Company
    GO-JEK
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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