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Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

August 31, 2021

About the Role
This role working together with GoPay - Product Marketing Lead User Spend, to build a strong fundamental of overall GoPay User Spend penetration by leading GoPay Strategic Initiatives.
This role works closely with Pod Leader, Brand team, Creative team, Media team, Growth Team, Research team as well as other GoPay user spend team.

What You Will Do

  • Build GoPay's perception as the most trusted and safest brand in fintech
  • Build overall GTM strategy and plan by growing penetration of GoPay User Spend through end to end marketing efforts both covering RPL and non-var activities
  • Orchestrate concerted strategy and efforts to strengthen GoPay social impact perception both in the heart and mind of users and Key Opinion Formers
  • Work closely with the internal cross-functional leaders, varied from liquidity, growth, risk, product, CCU, partnership and research to align on strategy and oversee the execution and impact measurement
  • Work closely with external stakeholders and working team for the relevant activities, manage RPL & Marketing spend as per budget, to achieve OKR efficiently
  • Build the team’s capability and grow them into solid product marketing experts

What You Will Need

  • At least 6 years of work experience, with at least 3 years of experience in product marketing management, digital marketing, or other related fields
  • Proficiency with multiple analytic and database tools common within a marketing organization (e.g., Amplitude, MixPanel, Tableau, Marketo, Google Analytics, etc.)
  • Ability to roll up sleeves and get in the trenches to get the job done right
  • Skilled and comfortable handling data, and can independently harness it effectively to generate insights, make decisions, and drive growth
  • Skilled at market research; a “do-whatever it-takes” mindset to understand your market, customers and competition better than anyone, and able to integrate this information into your marketing strategies
  • A passion for building user-focused product experiences and communication by creating genuine and authentic customer relationships
  • A bias toward action, excellent collaboration skills, with the ability to distill complex plans into clear and actionable tasks
  • Strong project management capabilities; ability to manage multiple campaigns with a sharp focus on detail without losing sight of the big picture
  • A track record of driving highly effective marketing campaigns and product changes by making users’ problems your own
  • A shared passion with GoPay’s mission for increased financial inclusion across Southeast Asia
  • A keen interest in fintech and willing to learn about the industry
About the Team Our Product Marketing team, a subsidiary of the larger GoPay Marketing team, consists of 40+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who ensures Gojek’s overall infrastructure which enables sustainable business growth is solid and healthy. We like to visualize ourselves as a bunch of Spider Men/Women securing webs across high-rise buildings so our GoTroops can move around on higher levels with ease. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team. Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it. The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.

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Job Detail

  • Job Id
    8e120e43a8e5a1bf
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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