Baru Senior Brand Manager

Date Posted: Posted1 hari yang lalu
Salary:
Jakarta

Job Description

Role Overview

Manage and coordinates critical processes related to business reviews and planning, marketing plans, portfolio management and development, market research, new product launches, price strategy, business performance tracking, and multi-channel marketing.

Manage portfolio, multiple brands which encompasses building marketing core capabilities in the organization, specifically to Consumer, Self-Care - OTC Brands. Lead all aspects of implementation of improvement plans, databases, and other marketing tools. Coordinates with other functions to monitor and analyze market trends, identify insights from the analysis and build impactful plans to further grow the portfolio!


General Roles & Responsibilities

  • Managing portfolio range for SKU and brand efficiency, including SKU rationalization and product lifecycle management.
  • Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.
  • Project management of innovation with cross functional teams - Development and management of current and new product with regulatory, supply chain and agencies
  • Lead and manage product planning and strategy development, execution, control, analysis, and evaluation of all activities associated with the portfolio.
  • Develop marketing and strategic plans and budgets in conjunction with the Marketing Manager (including innovation, communications, advertising, and other activities).
  • Review and recommend on business processes and reporting.
  • Identifying trends and insights which can lead to new initiatives and growth.
  • Review and analyze research and shopper data to drive opportunity identification, deliver key strategic insight projects, develop, and manage instore and on shelf strategies at the retail level.
  • Collaborating with Sales to set promotional initiatives in-market.
  • Prepare brand performance and review presentations on a regular basis as required

Qualifications


Role Requirements

  • Strong marketing, commercial and New Product Development experience.
  • Significant experience in developing strategy, marketing plans and the execution of campaigns
  • Demonstrated experience in marketing communication mediums, including digital and social media
  • Solid analytical skills
  • Strong verbal and written communication skills in both Indonesian and English
  • Leadership experience
  • Minimum experience in FMCG Marketing of 6 years, preferably some experience in handling consumer/OTC brands
  • Bachelor Degree from any major

Primary Location
Indonesia-Jawa-Jakarta Raya-
Organization
P.T. Johnson & Johnson Indonesia (8150)
Job Function
Marketing
Requisition ID
2206016854W

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Job Detail

  • Job Id
    9befe07ba86771db
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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