Develop a marketing communications plan including strategy, goals, budget and tactics
Develop social media strategy to engage customers
Maintain a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them.
Develop media relations strategy including online media
Plan and handle all aspects of publicity campaigns and PR activities.
Carry out other, more general, marketing responsibilities outside the outlet such as public relations with potential customers, both private and corporate.
Monitor, analyze and communicate PR results on a regular basis
Build relationships with the entire management for the development of the company