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Job Description

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT INDONESIA IS LOOKING FOR A SENIOR BRAND MANAGER


SENIORITY LEVEL: Management Level

FUNCTION: Marketing

LOCATION: Jakarta, Indonesia


ROLE POSITIONING AND OBJECTIVES

You are responsible for achieving sustainable business growth through market intelligence, creativity, and strategic vision. Owning the campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies.


REPORTS TO: Head of New Categories

REPORTING LEVEL: Individual Contributor

GEOGRAPHIC SCOPE: Local


WHAT YOU WILL BE ACCOUNTABLE FOR

  • Define brand vision, strategy, positioning and marketing mix product specification and communications, in line with consumer group strategy
  • Develop and implement local marketing mix elements, ensuring that solutions are developed and or adapted in adherence to brand manifesto and guidelines
  • Understand consumers value drivers, brand choice drivers and performance dynamics
  • Strong business acumen to manage the brand as a business
  • Actively collaborate across function & streams as required on campaign end to end planning, execution, monitoring, building insights to action report
  • Investigate opportunities for product differentiation, which can support brand positioning
  • Determine and maintain the proper metrics for tracking current and future growth experiments


WHAT SUCCESS LOOKS LIKE

  • Demonstrate positive relationship building skills in initial engagements with cross-functional teams
  • Earn trust from internal and external stakeholders, manage multiple projects and balance contending priorities in a rapidly change environment
  • Deliver KPI targets, in line with the goals of the Business Unit
  • Deliver category growth, market penetration and growing base of active users


ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Minimum 5-8 years working experiences in brand management
  • With FMCG's background in a marketing and/or similar roles
  • Fluent in both written and spoken English
  • Strong analytical skills and a creative, but logical mind
  • As a good communicator and manager, you must be able to deal with stakeholders from a variety of backgrounds.
  • Naturally, you’ll have a commercial approach and the ability to take the initiative and make decisions.
  • You’ll also need to be a strong self-starter, with a willingness to take responsibility and get things done in a pressured environment


WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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Job Detail

  • Job Id
    b6c5c6b2e4b5e853
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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