Demand Generation Emerging Sumatera

Date Posted: Posted24 hari yang lalu
Salary:
Grab
Jakarta
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Job Description

Job Description: Life at Grab: At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia. Get to know the team
Demand Generation is the demand growth engine for Grab. Work is inter-disciplinary – a combination of customer segmentation, marketing strategy and positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of key initiatives. Get to know the role
Demand generation managers oversee all of the tactics used to develop and cultivate long-term customer relationships. They use their skills and strategic knowledge to help businesses enter and succeed in new markets, advertise and sell new products, and fine-tune their customer experience programs.
The Day-to-Day Activities
  • Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
  • Leading A/B testing strategies and execution across all channels
  • Monitoring and optimizing campaigns and programs
  • Developing customer personas and knowing their buying preferences
  • Knowing the company's brand and products inside and out
  • Assisting in content development to target consumers throughout the customer lifecycle
  • Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies
  • Identifying new markets and advertising tactics to encourage business growth
  • Assuring buy-in and budget support from senior leadership and stakeholders
  • Measuring and analyzing campaign and marketing success
  • Delivering performance reports to leadership and departments you partner with
The Must-Haves
  • You have Heart, Hunger, Honour and Humility
  • Bachelor’s degree in Business, Marketing, or a related field
  • 2+ years of B2B demand generation experience in SaaS
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • A digital marketing portfolio of produced marketing work
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers. About Grab Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries. Join us today to drive Southeast Asia forward, together.

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Job Detail

  • Job Id
    b7b3348c4d91c798
  • Location
    Jakarta
  • Company
    Grab
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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