Company Overview
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.
HBO Max is where storytelling takes center stage and where creatives find a home with the support and resources to do their best work, no matter the genre or format. Whatever the viewer wants to watch is front and center and more of what they crave is easily discovered. It is where our exclusive HBO Max Originals and iconic entertainment brands thrive, with HBO, Warner Bros., DC, Turner Classic Movies, Cartoon Network and more delivering the greatest array of series, movies and specials for audiences of all ages. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max began its global rollout launching in markets across Latin America and the Caribbean last summer, followed by its first European launches in the Nordics and Spain in the fall. Currently available in 46 countries, there are plans for continued expansion of HBO Max in 2022.
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The Job
The Director, Brand Marketing is a dynamic thought-leader energized by ambitious, creative ideas and storytelling. In this role, you’ll drive the ideation of high-profile innovative and culturally impactful brand and content marketing campaigns that align with both show-specific branding as well as driving engagement with new and existing fans. This Director role will manage a Marketing team elaborating country specific strategies and is an experienced professional, inspiring and creative leader who can bring sharp, sophisticated thinking to the team while elevating executional excellence both internally (strategies, presentations, memos, cross-functional collaboration) and externally (campaigns, creative assets).
The Daily
Manage cross platform, cohesive brand and content marketing campaigns across original and acquired programming to build show and brand awareness and drive subscriptions and consumption
Collaborate with editorial teams on positioning, campaign strategy and audience retention
Consolidate key information into on-brand, visually appealing decks, creative briefs, and presentations; provide notes and feedback throughout the creative development process
Proactively manage timelines to ensure on-time deliverables, identify potential roadblocks and adjust to mitigate risks and ensure campaigns run smoothly
Oversee deliverables and communicate effectively with internal and external partners
Cross-functional collaboration with other key teams: Creative Services, Acquisitions, CRM, Publicity & Activations, Original Productions, Affiliate Marketing, Insights and Research, Legal, Editorial & Programming to ensure messaging is cohesive and consistent, as well as communicating specific information each department must know
Ideate and lead impactful HBO Max activations and events in collaboration with P&E teams to generate show and brand awareness and effectively impact business goals
Proactively manage and track marketing budgets to ensure most effective spend across shows/programs and other items
Manage and inspire direct reports to work as a best-in-class team; manage up to ensure Executives are kept informed
The Essentials
Bachelor's degree (MBA a plus); Minimum 10 years’ experience in entertainment marketing, ideally within an entertainment company with emphasis on premium/streamer environment or a movie studio; with management experience leading teams in developing and executing marketing campaigns
A creative and strategic thinker: strong experience leading memorable Marketing campaigns: from strategy to implementation.
Specific experience launching entertainment series either from the programmer side or the agency side; Experience supporting a direct to consumer service desired.
Agency experience preferred but not mandatory - must have working knowledge of media planning, research, and OTT services
Strong strategic and creative skills, organization and communication skills are crucial
Must have an ability to multitask and manage multiple priorities
Must be a team player and leader with a collaborative and generative approach to the business by influencing and communicating brilliantly across cross-functional and matrixed organizations at all levels, particularly at more senior levels
Fluency in written and spoken English and local language
A genuine, enthusiastic and passionate fan of HBO MAX with excitement for our content and product
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The Perks
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