Senior Executive, Publicity

Date Posted: Posted30+ hari yang lalu
Salary:
Jakarta

Job Description

This role is based in Indonesia and is responsible for the local market.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

Disney+ Hotstar is additionally tailored with top local content for audiences in each unique market it is present. All in one place, each market’s offering is set to provide an unmatched video streaming experience in the languages of choice, at the most competitive pricing.

The primary purpose of this role is to lend support in managing the perception of Disney+ Hostar, its credibility and identity to draw in millions of users in Indonesia. The right candidate will share our passion and commitment for delighting our consumers by giving them the power to choose from amongst the best video entertainment has to offer, when they want, where they want.

This role will play a key role in helping and advising on the roll-out of publicity strategy on Disney’s Streaming services in Indonesia. The ideal candidate demonstrates experience in developing and executing communications initiatives, pitching stories to consumer and trade media channels, and working with various content and publicity teams, as well as cross-functional global teams.



Responsibilities :
  • Coordinate and advise on plans execution based on understanding of Indonesia’s consumer and media landscape, and market priorities to identify the most impactful opportunities available for publicity promotions.
  • Coordinate and advise on management of deliverables and performance of PR agency partner and any other PR stakeholders.
  • Liaise with key localization stakeholders for any press material translation and local agencies to distribute said releases.
  • Analyse media coverage, meeting and exceeding share of voice metrics.
  • Undertake relevant market research and staying updated on new promotional opportunities.
  • Support promotional events such as press conferences, interaction days, viewings and visits.
  • Advise on how to increase engagement, and elevate Disney+ Hotstar to employer of choice status, with tech community.
  • Update and maintain various department databases and trackers.
  • Assist in the scheduling and coordination of talent/ media interviews, via phone, video, or in person

Basic Qualifications :
  • Bachelor’s degree or equivalent, preferably in Public Relations, Marketing or Business Administration
  • Minimum 2 to 3 years of experience in Consumer PR and Corporate Communications
  • Excellent communication skills, attention to detail, strong relationships with media
  • Experience in managing agencies, effective in dealing with talent, key opinion leaders, talent reps, journalists and other media influencers
  • Experience in consumer or digital technology industries a plus
  • Knowledge on digital media, current local trends in media consumption, marketing opportunities
  • Experience in trade marketing is a plus
  • Comfortable and strategic in the social media space and savvy about utilizing social platforms to grow reach
  • Strong understanding of the media landscape and cultural nuances in Indonesia
  • Good organisational skills and ability to prioritise workload to meet competing deadlines
  • Excellent communication and presentation skills
  • Meticulous and commitment to accuracy
  • Ability to influence internal and external cross-functional teams effectively
  • Multitasker who’s eager, proactive, adaptable to change and transformation
  • Fluency & strong writing ability in Bahasa Indonesia and English is required
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

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Job Detail

  • Job Id
    c6654931e7cb5732
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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