To develop Red Bull performance in Minimarkets, CVS, Supermarkets, Hypermarkets, Local Key Accounts through strategic business partnerships to deliver against our key plans and initiatives and the implementation of agreed merchandising standards. Deliver maximum visibility and availability of Red Bull products. Ensure the perfect execution of defined Perfect Store standards.
All the responsibilities we'll trust you with:
Driving customer engagement with key accounts headquartered through alignment on the business plans, joint business planning leading to in- store execution excellence.
Drive sustainable account growth with the right 5P execution (Assortment/Placement/Planograms/ Branding/Promotions & Pricing)
Execution of store initiatives through alignment of the sales operations
Terms of trade negotiation, business development agreement and co-ordination with regional chain accounts HQ in the area
Build great relationship with regional customers in selected areas in every call by providing first class customers service so all opportunities can be exploited
Negotiate with national and regional customers on any development, implementation, or issues
Work cross functionally with Trade Marketing/ Marketing/ Consumer Collecting/ On Premise in developing business
Guide the DP & Sub DPs with advise on structural needs & geographic focus for the field sales & merchandiser force
Train DP & Sub DPs field sales & merchandiser forces to sell targeted volume and set-up in-outlet execution standards
Develop & monitor KPIs & incentives for the DP’s sales & merchandiser force
Ensure timely, correct and complete weekly and monthly reporting from DP field sales
Set up a positive business and personal relationship with Distribution Partner, Sub-Distributors in order to ensure the long-term success of Red Bull in the region
Ensure that team secure and improve the in-store presence of the Red Bull brand via implementation of Perfect Store standards.
Promotional execution – ensure desired promotions are in place and running from the first day.
Manage trade spend budget for any program or event approved by superior, doesn’t allow using budget funds without superior confirmation and evaluate investment ROI
Ensure utilisation of the budgets strictly in line with Red Bull guidelines
Suggest, present and realize annual/quarterly/monthly action plans to ensure sales volume growth on assigned geographical area
Provide the superior manager with any information requested for business plan preparation and strategic decisions
Weekly coordination and report, on work in progress, sales strategy, and key customers activities with NKAM
Control the achievement of Company targets on POS and coolers placement on assigned geographical area by month and by channel
Ensure that each item of Red Bull POSM/coolers being placed to the outlet with the approval by NKAM
Ensure Coolers placement tracking file to be updated monthly and shared with the Regional Red Bull office quarterly
Instruct Distributor/Sub-Distributors on POS and coolers standards in all channels
Ensure proper management, utilization and inventory storage of Red Bull assets/POSM
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