Baru Growth Marketing Lead - GoClub

Date Posted: Hari Ini
Salary:
GO-JEK
Jakarta
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Job Description

About the Role
As a Growth Marketing for GoClub, you’ll take the wheel in creating and translating marketing strategies into growth marketing initiatives for Gojek’s loyalty program. By analyzing and understanding user behaviors, product preferences and market trends, you’ll target and strategize the best approach for each of our diversified user bases through various experiments and marketing channels. Reporting to the GoClub Marketing Head, you’ll design and roll out all of GoClub’s growth marketing campaigns, track and monitor all GoClub marketing streams performance to give analysis and insight to sharpen the overall marketing strategy. You’ll drive the conversations surrounding product feature program designs and offer your expert input in these discussions. As GoClub is a relatively new product, you’ll have ample opportunity to build your marketing ideas from the ground up, ultimately designing the most beloved, beneficial, and enjoyable loyalty program in Southeast Asia.


What You Will Do

    • Develop GoClub’s growth marketing strategy, then translate these plans into clear directions (OKRs and roadmap) in efforts to scale the brand and business
    • Develop meaningful customer segments to drive relevant engagements for growth and efficiency
    • Shape growth, experiment design programs, and deliver campaigns that support GoClub all marketing streams (i.e Product Marketing, Brand Activation, In-App Marketing)
    • Lead Growth campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
    • Actively generating analysis, insight and learning to generate powerful, actionable insights that drive growth for GoClub
    • Create an effective marketing dashboard which combines all of marketing performance data from all marketing streams; in-app, owned media, paid media, etc.
    • Actively collaborate across functions & streams as needed (i.e. Strategic and Planning, Research, Business Intelligence, CRM, Creative, and Product Manager) on creating experiment and Growth initiative

What You Will Need

    • At least 3 years experience in growth marketing, digital marketing, brand strategy, research and any other related fields.
    • Experience with experimenting on different modeling techniques (supervised and unsupervised learning) and develop data visualization for data stories
    • Able to work independently and collaboratively in an interdisciplinary team environment
    • Familiar in SQL Impact-driven and focused on driving key business metrics
    • User-centric, and familiarity with Gojek’s user metrics is a plus
    • Have knowledge and experience working in loyalty program and on demand services is a plus
    • Familiar setting up dashboard di tableau/metabase is a plus
About the Team
Our GoClub team, a family of 13 people based in Jakarta, Indonesia, manages Gojek’s loyalty program. As a SuperApp, Gojek covers many daily use cases, from food delivery to bill payments. GoClub uses gamification and a tiered program to reward our users for their loyalty to the platform; in all that we do, we strive to increase the user loyalty by putting our customers at the forefront of all our decisions.
We started with a single goal of building the most beloved loyalty program in Southeast Asia back in 2020. After months of ideation and collaboration with stakeholders from the Product, Engineering, Research, Design, Creative Lab teams, among others, we’ve since rolled out over 10 exclusive perks and promotions to our users. Currently, our team has been busy working on various improvements to the products and program, including the addition of features that will enhance the user experience, and devising new promotions from our strategic partners.
Because of the remote working situation, we substitute in-person team hangouts with regular online “Jam Ekskul” sessions, in which we allocate time to share personal stories and even play online games together. Once the pandemic is over, we’re most excited to meet up as a team and have a long-overdue team dinner.
About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates - in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Job Detail

  • Job Id
    dc9d29a49274fcea
  • Location
    Jakarta
  • Company
    GO-JEK
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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