Main Responsibilities:
Offline Marketing activities:
Drive excellence in managing Sales promotion/MD especially in POS and increase effectiveness & return on investment
Lead pull campaigns for POS, Sell out promo activities, Branding, Training
Manage offline Electrician community event to increase End user relationship
Provide tactical analysis, feedback and recommendation on relevant business decision.
Digital Marketing activities:
Develop promotion strategy, implementation and evaluation promotion plan through application for Electrician & Retailer
Manage regular communication plan, content, and calendar management to increase activation rate in application
Manage back end, and analyze analytics data to evaluate and create improvement plan
Provide tactical analysis, feedback and recommendation on relevant business decision.
Education: Bachelor’s Degree in Communication or Business Administration with a major in Marketing