Minimum a Bachelor Degree from top tier university
having at least 5 years of working experience as brand manager / product manger in beauty or FMCG industry
Proficient in English
Good knowledge about B2B business and e-commerce
Confidence in a fast-paced and ever-changing dynamic environment
Responsibilities:
Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.
Collect and analyze consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt the communication material (imagery, digital, point of sale)
Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage A&P budget and ensure sales forecast accuracy
Effectively prepare clear messages for the senior management to present to senior management
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