Introduction
The Spesialis Strategi Iklan dan Advertiser is a pivotal role within our dynamic marketing team. The specialist is responsible for conceiving, launching, and optimizing advertising campaigns that amplify brand visibility, drive customer acquisition, and boost sales across a variety of digital and traditional media channels. Working Monday through Saturday, from 08:00 to 16:00, the Advertiser collaborates closely with creative, analytics, and product teams to ensure every promotion aligns with the company’s strategic objectives and delivers measurable results.
Responsibilities
- Develop comprehensive advertising strategies that reflect business goals, target audience insights, and market trends.
- Plan, execute, and manage multi‑platform ad campaigns on social media, search engines, display networks, and emerging channels such as programmatic video.
- Conceptualize and produce compelling ad creatives, copy, and visual assets in partnership with the design team.
- Continuously monitor campaign performance using KPI dashboards, analytics tools, and A/B testing frameworks.
- Analyze data to identify optimization opportunities, adjust budgets, refine targeting, and improve ROAS (Return on Advertising Spend).
- Coordinate cross‑functional collaboration with product, sales, and customer service teams to synchronize promotional calendars and messaging.
- Prepare detailed post‑campaign reports that summarize spend, impressions, clicks, conversions, and key learnings for senior leadership.
- Stay abreast of industry developments, platform updates, and competitor activities to keep the advertising approach innovative and competitive.
- Ensure compliance with advertising policies, brand guidelines, and legal regulations in every market where the ads run.
Requirements
- Minimum education: Diploma (D3) or Bachelor’s degree (D4) in Marketing, Advertising, Business, or a related field.
- At least 1 year of hands‑on experience managing advertising campaigns, preferably in an agency or fast‑growing corporate environment.
- Strong analytical skills with the ability to interpret data, generate insights, and make data‑driven decisions.
- Proficiency in major advertising platforms such as Google Ads, Facebook Business Manager, Instagram Ads, LinkedIn Campaign Manager, and TikTok Ads.
- Excellent written and verbal communication skills; ability to craft persuasive ad copy and present performance findings clearly.
- Creative mindset with a solid understanding of visual storytelling and brand consistency.
- Team‑player attitude, capable of collaborating with designers, copywriters, product managers, and senior stakeholders.
- Gender: Open to all candidates; we value diversity and inclusion.
- Additional desirable skills: experience with programmatic advertising, SEO basics, and familiarity with marketing automation tools.
Benefits
- Competitive salary package with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Paid time off, including annual leave, sick days, and public holidays.
- Professional development budget for certifications, workshops, and conferences.
- Flexible work arrangements and occasional remote‑work options.
- Employee wellness program featuring gym membership subsidies and mental‑health resources.
- Career progression pathways within a fast‑growing advertising organization.
About Company
Our company is a leading digital advertising agency recognized for delivering innovative, data‑driven campaigns for a diverse portfolio of clients ranging from startups to multinational corporations. With a culture that celebrates creativity, continuous learning, and collaborative problem‑solving, we empower our teams to experiment with cutting‑edge technologies such as AI‑powered ad optimization, immersive AR/VR experiences, and omnichannel storytelling. By joining us, you become part of a forward‑thinking community that not only drives business growth but also shapes the future of advertising in the Southeast Asian market. We are committed to fostering an inclusive workplace where every voice is heard and every idea has the potential to become the next big breakthrough.
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