About the Role
They say no man is an island - a notion that holds particularly true for this role. As Head of Strategy & Planning (Loyalty), this role is responsible for defining the strategy and driving growth of our customer base through our loyalty program. You will be held accountable for key customer metrics across the platform including retention, cross-selling, and others. You will lead budgeting exercises and build forecast financial models to ensure a sustainable program for Gojek in the long-term. You will be leading the Loyalty Strategy & Planning Team and closely with Partnerships, Marketing, and Product.
What You Will Do
What You Will Need
About the Team
Our Loyalty team, a team based accross Indonesia and Singapore, manages Gojek’s loyalty program. As a SuperApp, Gojek covers many daily use cases, from food delivery to bill payment. In Indonesia, Our loyalty programme GoClub uses gamification and a tiered program to reward our users for their loyalty to the platform; in all that we do, we strive to increase the user loyalty by putting our customers at the forefront of all our decisions. After all, our work centers around our customers.
We started with a single goal of building the most beloved loyalty program in Southeast Asia back in 2020. After months of ideation and collaboration with stakeholders from the Product, Engineering, Research, Design, Creative Lab teams, among others, we’ve since rolled out over > 10 exclusive perks and promotions to our users. Currently, our team has been busy working on various improvements to the products and program, including the addition of features that will enhance the user experience, and devising new promotions from our strategic partners.
Because of the remote working situation, we substitute in-person team hangouts with regular online “Jam Ekskul” sessions, in which we allocate time to share personal stories and even play online games together. Once the pandemic is over, we’re most excited to meet up as a team and have a long- overdue team dinner.
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