Product Marketing Executive

Date Posted: Posted30+ hari yang lalu
Salary:
Jakarta
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Job Description

This role is based in Indonesia and is responsible for the local market.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

Disney+ Hotstar is additionally tailored with top local content for audiences in each unique market it is present. All in one place, each market’s offering is set to provide an unmatched video streaming experience in the languages of choice, at the most competitive pricing.

The primary purpose of this role is to help streamline the marketing & user experience strategy for every aspect of the Disney+ Hotstar streaming product. The Product Marketing Junior Executive will help drive product prioritization based on marketing needs, support Disney+ Hotstar new feature releases in testing and platform description updates, as well as monitor platform reliability; this person will play a vital support role in helping the marketing team to liaise with the product and tech team.

Responsibilities :
  • Coordinate requirements with business and technical teams
  • Coordinate testing requirements and testing with business and technical teams
  • Support lifecycle and performance marketing team in driving in-app/web conversion (i.e. acquisition, retention, and win back) across app operating systems and/or platforms
  • Support lifecycle marketing team in UAT in collaboration with key business stakeholders and product team
  • Raise and follow up any customer-facing issues to business stakeholders and product team
  • Verify enhancements and fixes are approved and fulfil requirements from marketing team
  • Support lifecycle and performance marketing team gathering learnings and insights from app reviews across operating systems and/or platforms
  • Support lifecycle and performance marketing team ensuring app descriptions across operating systems and/or platforms, partner websites, etc. contain updated content and information

Basic Qualifications :
  • Experience in product marketing or product management role desired
  • Having basic knowledge in marketing funnel, conversion rate optimization, user experience and customer journey desired
  • Experience working with agile methodologies using project management software (e.g. BaseCamp, JIRA, Confluence, MS Project, etc.) preferred
  • Understanding of channel attribution model using mobile attribution tool (e.g. Appsflyer, Google Firebase, etc.) preferred
  • Understanding of A/B testing across digital marketing channels preferred
  • Dynamic and enthusiastic
  • Passion for the digital media and entertainment space
  • Good organisational skills and ability to prioritise workload to meet competing deadlines
  • Organised and detail oriented – excellent level of accuracy
  • Advanced Outlook, PowerPoint and Word Skills
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Experience driving cross-functional team alignment and strategic planning
  • A self-starter capable of working independently, but also as part of a team
  • Fluency & strong writing and speaking ability in Bahasa Indonesia and English is required
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

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Job Detail

  • Job Id
    1961f20c20eb9a17
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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