Henkel
Specialist - CRM
Full time Industry Marketing and Advertising Salary Paid Date posted October 09, 2021 Starting Date October 08, 2021 Preferred Skills Verbal Communication Written Communication Level of EducationBachelors
HenkelHenkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care. Founded in 1876, Henkel looks back on more than 140 years of success. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, employs more than 52,000 people globally and counts among the most internationally aligned German-based companies in the global marketplace. We want to create value – for our customers and our consumers, for our teams and our people, for our shareholders as well as for the wider society and communities in which we operate. Our vision at Henkel is to be leading with our innovations, brands and technologies. For us, “leading” exceeds the definition of being the number one in terms of market share or size. While strong positions in attractive markets are important, it takes more to be “leading with innovations, brands and technologies." It requires leadership in value creation, responsiveness to volatile markets, and changing customer and consumer demands as well as in innovation, quality, service and sustainability.
Job Summary At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us. What you’ll do YOUR ROLE Develop the B2B CRM Strategy in alignment with the division’s objectives Plan the B2B CRM Campaign Calendar with the B2B agency and internal business stakeholders. Develop campaign toolkits (email templates etc) to be able to repurpose & run campaigns faster and more consistently, aligned to the calendar. Manage the external agency, who are responsible for technical set up. Create smart customer segmentation methodologies Lead the set-up of ways of working to drive efficiencies and best practice sharing. Lead the operations team in the agency to ensure quality implementation of campaigns Lead the operations team in the agency to ensure delivery of reporting and insight, meeting business KPIs and implement appropriate test and learn plans Engage and coordinate with multiple parts of the organization (Marketing, Customer Service, Content & Services, Product Divisions, eCommerce) and partner agencies to help define agreed objectives, processes, campaign briefings and reporting/measurement. Coordinate standard database dashboard reporting and insights Engage your day-to-day stakeholders with CRM communications activity and inform them on the insights driven from the program. Fully understand the wider CRM Strategy (B2C also) and give input to management in terms of connection with B2B. What we're looking for YOUR SKILLS Strong marketing background with a minimum 4 years’ experience in CRM, preferably B2B Candidate with masters degree in related domain. Experience of creating and executing B2B CRM Campaigns. Experience with marketing automation technologies : Adobe, Salesforce, Eloqua Strong B2B marketing background. Must be a good influencer, to work with technology (e.g. product owners) as well as business teams to help bring everyone together to deliver great consistent and impactful digital campaigns Significant experience working in high performing Digital teams, preferably in the manufacturing industry Significant experience of leading people to deliver marketing programs through teams, effectively communicating value propositions with global and local stakeholders Must be self-motivated with the ability to multi-task successfully and operate within budgetary and timeline constraints Demonstrated business results from delivering on-time and managing large marketing budgets Presented frequently to executives to gain widespread support for change management initiatives to seek investment that delivers growth Strong agency management skills; comfortable, providing creative feedback, driving performance, negotiating Strong insight skills Experience with web content creation and maintenance Good written and verbal communication (clear, accurate, complete, actionable)https://halokerja.id connects jobseekers and recruiters by accurately matching candidate profiles to the relevant job openings through an advanced 2-way matching technology. While most job portals only focus on getting candidates the next job, Shine focuses on the entire career growth of candidates.
