Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
Manage visual content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
Collaborate with the content, social media, marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
Supervise a cross-functional team of graphic designers and video editors in the strategic development of messages and deliverables
Develop campaigns that translate marketing objectives across business units into clear and motivating creative strategies
Analyze brand tracking, market trends, consumer need, and the competitive landscape
Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
Prioritize work and resources across engagements based on short- and long-term needs, establishing creative content production schedules
Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
Meet budget standards by forecasting and managing expenses
Minimum 3 years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
Manage customer relationships with understanding, defining, and supporting inter-business activities of customers in order to achieve customer satisfaction andâ¦