Shopper Marketing (General Manager Level)

Date Posted: Posted19 hari yang lalu
Salary:
Jakarta
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Job Description

Key Responsibilities:

  • Work closely with principals to understand their needs and
    requirements and act as conduit to communicate market realities and opportunities
  • Create the demand forecast annually for categories and
    brands
  • Based on insights and knowledge create shopper and
    customer calendar to drive topline and bottom line across the pillars of assortment, pricing, promotions, visibility (including planogram), SPG’s, retail marketing initiatives amongst others
  • Working with sales team ensure optimal execution of the
    above and adherence to key guidelines keeping in mind field realities
  • Ensure minimal channel conflict through a deep
    understanding and ability to leverage omnichannel thinking
  • Create an initiative tracker, which facilitates a clear sight to
    what works and does not vis-à-vis the above drivers. Ensure these learnings are captured into execution
  • In conjunction with marketing, ensure marketing
    communication calendar is in sync and helping to drive the overall shopper and customer agenda
  • Work with sales team on channel expansion and new listing
    opportunities for categories and brands
  • Work with the sales team to facilitate and deepen important
    trade relationships through persuasion including selling tools, top to tops, sharing of knowledge
  • Ensure the optimal deployment and impact of field promoter
    resources at the outlet level, supporting the key category/channel agenda
  • Work closely with demand planning, marketing and sales
    team to refresh assortment based on shopper, consumer, trade and competitive insights

Requirements:

  • Diploma / Bachelor Degree (preferred in Business / Marketing Management)
  • Minimum 8-10 years in a combination of marketing, sales, and customer
    marketing roles
  • Customer marketing experience is critical to this role with sales and/or marketing experience being a strong plus
  • Ideally should have omnichannel exposure but at a minimum to General Trade and Modern Trade
  • Must have experience working with external stakeholders (retail partners, activation agencies etc.)
  • P&L exposure and working with large data sets is important.
  • Industries of interest- Toys, Fashion, FMCG, Alcohol, Tobacco, Retail

Additional information

  • Remote status

    Temporarily remote

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Job Detail

  • Job Id
    869e5aa18681c68e
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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