JOB PURPOSE:
Responsible for the strategic management of the assigned Product Categories & Brands in order to achieve the business targets including awareness, volume, spend, and penetration.
KEY ACCOUNTABILITIES:
Strategic planning process for the assigned Product Categories & Brands based on key consumer insights
Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Coordinating the development of communication materials such as catalogues websites, brochures, packaging and in-store displays.
Establishing performance specifications, cost and price parameters, market applications and sales estimates.
Coordinating the development of communication materials such Above the line, below the line and in store
Obtaining relevant information, including the development and implementation of brand audit studies and focus groups (with distribution partners and Marketing Research companies)
REQUIREMENTS:
Education: MBA from field, marketing, business or commerce.
Experience & knowledge:
Minimum 3 years experiences in FMCG industry or OTC products with involvement in reputable brands.
Fluent in English both oral and written.
Experiences in both Above The Line and Below The Line activities, including developing TVC, Print Ads, Digital, Public Relations, Consumer Activation, Trade Activation, as well as POS Materials.
Experiences in new product development and product launch.
Strong analytical skills.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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