Introduction
We are looking for a dynamic and creative Social Media Specialist to join our growing marketing team in Depok. This role is perfect for a detail‑oriented individual who is passionate about digital storytelling, understands the nuances of platforms such as Instagram and TikTok, and can translate brand objectives into engaging social content. The successful candidate will work closely with the brand, product, and sales teams to amplify our online presence, drive community interaction, and support overall business growth.
Responsibilities
- Plan, create, and develop original visual and written content that aligns with brand guidelines and resonates with target audiences.
- Manage day‑to‑day operations of social media accounts, specifically Instagram and TikTok, ensuring consistent posting schedules, community engagement, and timely response to comments and messages.
- Design and implement creative strategies aimed at increasing engagement rates, follower growth, and overall brand awareness across all social channels.
- Monitor platform analytics, track key performance indicators (KPIs) such as reach, impressions, click‑through rates, and conversion metrics, and prepare detailed performance reports on a weekly and monthly basis.
- Collaborate with graphic designers, copywriters, and product managers to produce cohesive campaigns that support product launches, promotions, and seasonal events.
- Stay up‑to‑date with emerging social media trends, algorithm changes, and best practices, and recommend innovative tactics to keep the brand ahead of the competition.
- Coordinate with influencer partners and manage sponsored content agreements, ensuring compliance with brand standards and legal requirements.
- Assist in budgeting for paid social media initiatives, optimizing ad spend for maximum ROI.
Requirements
- Minimum education: SMA/SMK or equivalent.
- Gender: Female (per company policy).
- Age: No upper limit; the position is open to candidates of all ages.
- No prior professional experience required, though internships or personal project experience with Instagram and TikTok are highly valued.
- Strong creative mindset with the ability to generate fresh content ideas and visual concepts.
- Excellent written communication skills in Bahasa Indonesia; proficiency in English is a plus.
- Basic knowledge of social media analytics tools (e.g., Instagram Insights, TikTok Analytics) and ability to interpret data.
- Organizational skills to manage multiple content calendars, deadlines, and reporting cycles.
- Team player with a collaborative attitude and openness to feedback.
Benefits
- Competitive monthly salary with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision care.
- Professional development budget for courses, workshops, or certifications related to digital marketing and social media.
- Flexible working environment with a structured Monday‑Saturday schedule (08:00‑17:00) and occasional remote‑work opportunities.
- Paid leave, including annual vacation, sick days, and national holidays.
- Team building activities, company outings, and a supportive office culture that encourages creativity.
- Access to the latest marketing tools and software to enhance productivity.
About Company
Our client is a fast‑growing consumer‑focused brand operating across Indonesia, with a strong emphasis on digital engagement and e‑commerce. Based in Depok, the company combines a youthful brand voice with data‑driven marketing strategies to reach millennials and Gen Z consumers. The organization values innovation, continuous learning, and a collaborative spirit, offering employees a platform to shape the brand’s narrative and make a tangible impact on market share.
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