Introduction
Astra Daihatsu Cabang Pelalawan is actively seeking a dynamic and results‑driven Senior Executive Penjualan Otomotif (Sales Executive) to join our team at the Pangkalan Kerinci location. This full‑time role is perfect for a motivated professional who thrives in a fast‑paced automotive environment, leverages digital platforms for lead generation, and possesses strong negotiation skills. The successful candidate will be instrumental in expanding our market share, building lasting customer relationships, and driving revenue growth for Astra Daihatsu’s extensive portfolio of passenger and commercial vehicles.
Responsibilities
- Identify, qualify, and pursue new automotive sales opportunities through both traditional channels and social media platforms such as Facebook, Instagram, TikTok, and the company website.
- Develop and execute targeted marketing campaigns that showcase vehicle features, financing options, and after‑sales services, ensuring consistent brand messaging.
- Conduct product demonstrations, test drives, and showroom presentations to prospective customers, highlighting the unique selling points of each model.
- Maintain a robust pipeline of prospects using CRM tools, updating client information, and tracking progress toward monthly and quarterly sales targets.
- Negotiate contracts, pricing, and financing terms with customers while adhering to company policies and profitability guidelines.
- Collaborate closely with the service, parts, and finance departments to provide seamless end‑to‑end customer experiences.
- Prepare regular sales reports, market intelligence, and competitor analysis to inform strategic decisions.
- Participate in regional sales meetings, product training sessions, and promotional events to stay current on the latest automotive trends.
- Mentor junior sales staff, fostering a collaborative team environment and sharing best practices for lead conversion.
- Represent Astra Daihatsu at community outreach programs, auto shows, and corporate events to strengthen brand visibility.
Requirements
- Minimum education: Bachelor’s degree (S1) in Business, Marketing, Automotive Engineering, or a related field; candidates with a D4 qualification are also considered.
- Male candidates aged up to 30 years (maximum age limit).
- At least 1 year of proven experience in automotive sales, marketing, or a related sales role.
- Strong command of social media tools (Facebook, Instagram, TikTok) and basic web navigation for lead generation.
- Excellent communication, presentation, and negotiation skills, with a track record of meeting or exceeding sales quotas.
- Ability to work effectively in a team-oriented environment and adapt quickly to changing market conditions.
- Proficiency in using CRM software and Microsoft Office suite (Word, Excel, PowerPoint).
- High level of personal integrity, professionalism, and a customer‑centric mindset.
- Flexibility to travel locally for client visits, dealership events, and occasional out‑of‑region trips.
Benefits
- Competitive Base Salary with performance‑linked incentives that reward top achievers.
- Attractive commission structure and quarterly sales bonuses.
- Comprehensive health insurance coverage, including medical, dental, and vision benefits.
- Opportunities for domestic and international business trips, enhancing professional exposure.
- Clear career progression pathways, with potential for promotion to Senior Sales Manager or Regional Sales Lead.
- Continuous training programs, certifications, and access to the latest automotive technology.
- Company‑provided mobile phone, laptop, and expense account for client entertainment.
- Supportive work environment that encourages innovation, teamwork, and work‑life balance.
About Company
Astra Daihatsu, a joint venture between PT Astra International Tbk and Daihatsu Motor Co., Ltd., is one of Indonesia’s leading automobile manufacturers and distributors. With a strong heritage spanning over four decades, the company offers a diverse range of vehicles—from compact city cars to robust commercial trucks—catering to both individual and corporate customers. Astra Daihatsu’s commitment to quality, sustainability, and technological advancement has earned it a reputation as a trusted brand across the archipelago. The Pelalawan branch, strategically located at Pangkalan Kerinci, serves as a vital hub for sales, service, and parts distribution in the Riau region, supporting local businesses and fostering community development.
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