Introduction
We are a fast‑growing digital marketing agency based in Bekasi, focused on helping consumer brands thrive on social platforms. Our clients rely on innovative, data‑driven campaigns to boost brand awareness, drive engagement, and convert followers into loyal customers. We are seeking a dynamic Social Media Specialist (female) to join our creative team. This role will be pivotal in shaping the voice of our brands on Instagram and TikTok, developing compelling content, and delivering measurable results.
Responsibilities
- Plan, create, and curate original visual and written content that aligns with each brand’s identity and marketing objectives.
- Manage daily operations of Instagram and TikTok accounts, including posting schedules, community interaction, and real‑time monitoring.
- Develop and execute creative strategies aimed at increasing engagement rates, follower growth, and overall brand awareness.
- Conduct audience research and competitor analysis to identify trends, hashtags, and opportunities for viral content.
- Collaborate with designers, copywriters, and account managers to ensure consistency across all digital touchpoints.
- Optimize content performance through A/B testing, algorithm updates, and platform‑specific best practices.
- Produce weekly and monthly performance reports that highlight key metrics, insights, and recommendations for improvement.
- Stay current with emerging social media features, tools, and industry developments to keep the brand ahead of the curve.
- Assist in budgeting for paid social campaigns and coordinate with media buying teams when necessary.
- Support crisis communication and reputation management when required.
Requirements
- Minimum education: SMA/SMK or equivalent.
- Female candidates only, as stipulated by the client’s demographic targeting.
- Strong passion for social media trends, especially on Instagram and TikTok.
- Excellent written and verbal communication skills in Bahasa Indonesia; proficiency in English is a plus.
- Creative mindset with the ability to generate fresh ideas that resonate with target audiences.
- Basic understanding of graphic design tools (e.g., Canva, Photoshop) and video editing software (e.g., CapCut, InShot).
- Analytical abilities to interpret data, draw actionable insights, and adjust strategies accordingly.
- Self‑motivated, organized, and able to work independently as well as within a collaborative team.
- Flexibility to work Monday through Saturday, 08:00‑17:00, with occasional weekend events or live streams.
- While no prior professional experience is required, internships, personal projects, or a strong portfolio of social media work are highly valued.
Benefits
- Competitive monthly salary with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Paid annual leave, sick days, and public holidays.
- Professional development budget for courses, certifications, and conferences.
- Access to the latest creative tools and software licenses.
- Team building activities, monthly outings, and a supportive office culture.
- Opportunity for career advancement into senior social media or digital strategy roles.
About Company
Our agency specializes in integrated digital marketing solutions for fast‑moving consumer goods, lifestyle, and tech brands. With a team of strategists, designers, and analysts, we deliver end‑to‑end campaigns that blend storytelling with data‑driven insights. We pride ourselves on a collaborative environment where creativity is encouraged, and results are celebrated. By joining us, you will be part of a vibrant community that values innovation, continuous learning, and the power of social media to shape brand narratives.
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