Introduction
We are seeking a dynamic and results‑driven Senior Digital Marketing Specialist to join the fast‑growing team at Nookang.id. In this role you will shape the online presence of our brand, drive traffic, generate qualified leads, and ultimately increase sales of our innovative services. The ideal candidate is a creative thinker with a solid analytical mindset, comfortable juggling multiple social platforms, advertising channels, and content projects while collaborating closely with cross‑functional teams.
Responsibilities
- Develop and execute comprehensive digital marketing strategies that align with business objectives and boost brand awareness.
- Plan, create, and maintain a monthly content calendar that balances promotional, educational, and engagement‑focused posts.
- Manage and grow the company’s social media profiles on Instagram, TikTok, and emerging platforms, ensuring consistent voice and visual identity.
- Oversee the production and publishing of video content across multiple TikTok accounts, employing mirroring techniques to maximize reach.
- Design, launch, and optimize paid advertising campaigns on Meta Ads, TikTok Ads, Google Ads, and other relevant networks.
- Continuously monitor ad performance metrics, conduct A/B testing, and adjust bids, targeting, and creative assets to improve ROI.
- Track and analyze key performance indicators (KPIs) for content, ads, and overall campaigns, translating data into actionable insights.
- Prepare and present regular performance reports to senior management, highlighting successes, challenges, and recommendations.
- Collaborate with the creative team to produce eye‑catching graphics, video edits, and copy that resonate with target audiences.
- Stay abreast of industry trends, platform algorithm updates, and emerging tools to keep Nookang.id ahead of the competition.
- Lead brainstorming sessions, mentor junior marketers, and foster a culture of innovation and continuous improvement.
- Coordinate with product, sales, and customer support teams to ensure marketing initiatives support overall company goals.
Requirements
- Education: Minimum D3/D4 in Marketing, Communications, Business, or a related field.
- Experience: At least 1 year of hands‑on digital marketing experience, preferably in e‑commerce or SaaS environments.
- Technical Skills: Proficiency with Adobe Photoshop, Canva, video editing software, Meta Ads Manager, TikTok Ads, Google Ads, and analytics platforms (Google Analytics, Meta Insights).
- Core Competencies: Strong copywriting and visual storytelling abilities, data‑driven decision making, project management, and excellent communication skills.
- Soft Skills: Creative problem‑solving, adaptability in a fast‑paced environment, teamwork, proactive attitude, and the ability to handle multiple priorities simultaneously.
- Gender: Open to all genders.
- Age: No upper age limit; candidates of any age are encouraged to apply.
- Work Schedule: Monday‑Saturday, 08:00‑17:00.
Benefits
- Competitive salary package with performance‑based bonuses.
- Health insurance covering medical, dental, and vision.
- Flexible remote‑work days and a modern office environment.
- Professional development budget for courses, certifications, and conferences.
- Paid annual leave, sick leave, and public holidays.
- Team building events, quarterly outings, and a collaborative culture.
- Access to the latest marketing tools and software.
About Company
Nookang.id is a leading digital platform that connects users with a wide range of services, from lifestyle solutions to professional assistance. Our mission is to simplify everyday tasks through innovative technology and exceptional customer service. With a rapidly expanding user base across Indonesia, we pride ourselves on a data‑driven approach, a commitment to quality, and a vibrant workplace where creativity thrives. Joining our team means contributing to a brand that is shaping the future of digital service marketplaces while growing your own career in a supportive and forward‑thinking environment.
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