Introduction
We are seeking a dynamic Senior Marketing Manager – Brand Strategy to lead the launch and promotion of our online banking account opening platform. This pivotal role will drive brand awareness, attract new customers, and position our digital banking services as the market leader. The ideal candidate is a motivated, results‑oriented professional with proven experience in marketing, strong leadership abilities, and a passion for the financial technology sector.
Responsibilities
- Develop and execute a comprehensive brand‑strategy roadmap for the online account opening product, aligning with corporate objectives and market trends.
- Lead cross‑functional teams—including product, design, analytics, and sales—to create integrated marketing campaigns across digital, social, email, and offline channels.
- Conduct market research and competitor analysis to identify growth opportunities and refine positioning.
- Manage the end‑to‑end campaign lifecycle: concept, budgeting, creative development, media planning, execution, and performance reporting.
- Utilize data‑driven insights to optimize acquisition funnels, improve conversion rates, and enhance the overall customer journey.
- Collaborate with the sales and customer‑service teams to ensure consistent messaging and seamless hand‑off of qualified leads.
- Monitor key performance indicators (KPIs) such as cost per acquisition (CPA), lifetime value (LTV), and brand sentiment, providing regular executive dashboards.
- Mentor junior marketers, fostering an environment of continuous learning, innovation, and inspirational leadership.
- Stay abreast of emerging fintech trends, regulatory changes, and digital marketing best practices to keep the brand ahead of the curve.
Requirements
- Minimum education: SMA/SMK or equivalent.
- Age: 25 years or older.
- Gender: Open to all genders.
- At least 1 year of relevant marketing experience, preferably in banking or financial services.
- Demonstrated inspirational leadership and ability to motivate cross‑functional teams.
- Strong marketing communication skills, both written and verbal.
- Proficiency in sales data analysis and performance measurement.
- Experience with digital acquisition channels, CRM tools, and analytics platforms.
- Ability to thrive in a fast‑paced, results‑driven environment and meet tight deadlines.
Benefits
- Competitive salary package with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Generous paid time off and flexible working hours (standard 08:00 – 17:00).
- Professional development budget for training, certifications, and conferences.
- Opportunities for career advancement within a rapidly expanding fintech organization.
- Modern office environment equipped with the latest collaborative tools.
- Employee wellness programs, including gym membership subsidies and mental‑health support.
About Company
Our company is a forward‑thinking financial institution dedicated to delivering secure, convenient, and innovative banking solutions to millions of customers nationwide. With a strong focus on digital transformation, we have built a robust online platform that enables users to open accounts, manage finances, and access a suite of services from any device. Our culture champions creativity, integrity, and continuous improvement, empowering employees to make a tangible impact on the future of banking. Join us to be part of a visionary team that is reshaping the financial landscape through technology and customer‑centric design.
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