Introduction
We are seeking a dynamic Strategic Marketing and Product Development Manager to join our fast‑growing bakery division in Padang. This pivotal role blends market insight, creative product stewardship, and disciplined execution to drive brand growth and expand our product portfolio in a highly competitive food‑service landscape. The successful candidate will be a proactive, communicative professional who thrives in a collaborative environment and is eager to shape the future of our bakery offerings.
As a key member of the marketing leadership team, you will work closely with sales, operations, and R&D to ensure that every product launch aligns with consumer trends, profitability targets, and our commitment to quality. This position offers a unique opportunity to influence both the strategic direction and the day‑to‑day execution of marketing initiatives within a vibrant, locally‑focused company.
Responsibilities
- Conduct comprehensive market research to identify emerging consumer trends, competitive movements, and untapped opportunities in the bakery sector.
- Develop and present annual strategic marketing plans that integrate brand positioning, pricing strategies, and promotional calendars.
- Lead the product development lifecycle from concept ideation, recipe formulation, and prototype testing to full‑scale launch.
- Collaborate with the design team to create compelling packaging, point‑of‑sale materials, and digital assets that resonate with target audiences.
- Coordinate cross‑functional teams—including sales, production, and logistics—to ensure timely and cost‑effective product roll‑outs.
- Monitor key performance indicators (KPIs) such as sales volume, market share, and consumer feedback, and adjust strategies accordingly.
- Manage the weekly and monthly marketing calendar, ensuring all campaigns are executed on schedule and within budget.
- Maintain strong relationships with external partners, such as vendors, advertising agencies, and industry influencers.
- Prepare regular reports for senior management, highlighting successes, challenges, and actionable insights.
- Uphold the company’s brand standards and regulatory compliance across all marketing and product initiatives.
Requirements
- Gender: Female (per company policy)
- Maximum age: 25 years
- Education: Minimum SMA/SMK or equivalent; preference given to graduates of culinary arts programs (Tata Boga) or candidates with hands‑on bakery experience.
- Experience: Entry‑level to 2 years of relevant experience in marketing, product development, or the food‑service industry.
- Strong communication skills, both written and verbal, with the ability to present ideas clearly to diverse stakeholders.
- Highly disciplined, detail‑oriented, and capable of managing multiple projects simultaneously.
- Residency: Must be domiciled in Padang or willing to relocate.
- Proficiency with Microsoft Office Suite; familiarity with basic graphic design or digital marketing tools is a plus.
- Demonstrated teamwork, problem‑solving aptitude, and a customer‑centric mindset.
Benefits
- Competitive monthly salary with performance‑based incentives.
- Comprehensive health insurance covering medical, dental, and vision.
- Paid annual leave, sick leave, and public holidays (Monday‑Saturday work schedule, 08:00‑17:00).
- Professional development budget for courses, certifications, and industry conferences.
- Opportunities for career progression within a rapidly expanding bakery brand.
- Employee discounts on all company bakery products.
- Transportation allowance or company‑provided vehicle for commuting within Padang.
About Company
Founded over a decade ago, our company has become a beloved name in West Sumatra for high‑quality, freshly baked goods that blend traditional flavors with modern twists. Operating multiple retail outlets and supplying a network of cafés and hotels, we pride ourselves on craftsmanship, sustainability, and community engagement. As we expand our product line to meet evolving consumer tastes, we are committed to fostering an inclusive workplace where talent is nurtured and innovative ideas are celebrated.
Interested in this position?
Take the next step in your career and apply for this role today.
Apply Now