Introduction
Kopi Bantul Coffee & Roastery, a vibrant coffee shop and specialty roastery located in the heart of Bantul, is seeking a Senior Social Media Content Specialist to join our growing team on a freelance or part‑time basis. This role is perfect for creative, tech‑savvy individuals who are passionate about coffee culture and want to shape the digital voice of a fast‑expanding brand. You will work in a hybrid environment—splitting your time between our cozy café and any location of your choosing—while collaborating closely with our marketing and product development teams.
Responsibilities
- Develop and execute a comprehensive social‑media strategy for Instagram, TikTok, and emerging platforms that aligns with the brand’s vision and sales objectives.
- Conceptualize, produce, and edit engaging visual and written content, including photos, short‑form videos, reels, stories, and carousel posts.
- Maintain an editorial calendar, schedule posts, and ensure timely delivery of campaigns and seasonal promotions.
- Monitor coffee‑industry trends, competitor activity, and platform algorithm updates to keep our content fresh and relevant.
- Write compelling copy that highlights product attributes, brewing techniques, and the lifestyle surrounding specialty coffee.
- Engage with the online community by responding to comments, direct messages, and user‑generated content, fostering brand loyalty.
- Track key performance indicators (KPIs) such as reach, engagement, follower growth, and conversion rates; prepare monthly analytics reports and recommend data‑driven optimizations.
- Collaborate with baristas, roasters, and event coordinators to capture behind‑the‑scenes moments and promote in‑store experiences.
- Stay up‑to‑date with the latest features of Canva, video editing software, and social‑media management tools to streamline workflow.
- Provide mentorship to junior content creators or interns, sharing best practices in copywriting, design, and platform etiquette.
Requirements
- Open to candidates of all education levels and ages; a passion for coffee culture is essential.
- Proficiency with Canva, video editing software (e.g., Adobe Premiere Rush, InShot), and basic photo editing tools.
- Strong copy‑writing skills; ability to craft concise, engaging narratives that resonate with a diverse audience.
- Own a reliable smartphone or camera and a stable internet connection to support content creation and remote collaboration.
- Demonstrated creativity and enthusiasm for social media platforms, especially Instagram and TikTok.
- Up‑to‑date knowledge of coffee trends, brewing methods, and specialty‑coffee terminology.
- Excellent communication, time‑management, and self‑discipline to meet deadlines in a flexible, hybrid work setting.
- Gender‑neutral hiring policy; all genders are welcome to apply.
Benefits
- Flexible working hours and hybrid work model—choose to create content in our café or from any location.
- Access to free specialty coffee and exclusive tasting sessions to deepen product knowledge.
- Opportunities for professional growth through workshops on digital marketing, storytelling, and coffee education.
- Performance‑based incentives and potential for increased hours as the brand expands.
- Collaborative, inclusive team environment that values creativity and innovative ideas.
- Opportunity to build a strong portfolio with a well‑known local brand.
About Company
Kopi Bantul Coffee & Roastery is more than just a coffee shop; it is a community hub that celebrates the art of coffee roasting and the culture surrounding it. Established in Bantul, we source high‑quality beans from ethical farms, roast them in‑house, and serve expertly crafted beverages that highlight the unique flavor profiles of each origin. Our mission is to create memorable experiences for coffee lovers while fostering sustainable practices within the industry.
As we continue to grow, we recognize the power of digital storytelling to reach new audiences, engage existing fans, and drive foot traffic to our physical locations. The Senior Social Media Content Specialist will play a pivotal role in shaping this narrative, ensuring that every post, video, and caption reflects our commitment to quality, community, and creativity.
Interested in this position?
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