Introduction
We are seeking a dynamic Manajer Strategi Marketing dan Pengembangan Brand to lead our brand’s growth in a competitive market. This senior‑level role will be responsible for crafting and executing innovative marketing strategies that increase market share, strengthen brand equity, and drive revenue across multiple channels. The ideal candidate is a creative thinker with a strong analytical mindset, capable of translating market insights into actionable plans while collaborating closely with cross‑functional teams.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with the company’s business objectives and brand vision.
- Conduct market research, competitive analysis, and consumer trend monitoring to identify growth opportunities.
- Lead the creation of brand positioning, messaging frameworks, and visual identity guidelines.
- Design, launch, and optimize multi‑channel campaigns (digital, social media, print, events, and retail) to achieve sales targets and brand awareness goals.
- Collaborate with product development, sales, and finance teams to ensure seamless go‑to‑market execution.
- Manage the marketing budget, track ROI, and present performance reports to senior leadership.
- Mentor and coach junior marketing staff, fostering a culture of creativity, data‑driven decision making, and continuous improvement.
- Negotiate with agencies, media partners, and vendors to secure the best value and strategic fit.
- Oversee brand consistency across all touchpoints, ensuring that the customer experience reflects the brand promise.
- Stay updated on industry best practices, emerging technologies, and regulatory changes that could impact marketing activities.
Requirements
- Minimum D3/S1 degree in Marketing, Business Administration, or a related field; a higher degree is a plus.
- At least 1 year of proven experience in marketing, sales, or brand management.
- Strong creative thinking with a target‑oriented approach.
- Excellent communication, presentation, and negotiation skills.
- Ability to work independently as well as collaboratively within a team environment.
- Proficiency in digital marketing tools, analytics platforms, and CRM systems.
- Basic knowledge of graphic design principles and content creation is advantageous.
- Educational background of minimum SMA/SMK or equivalent is acceptable for candidates with relevant experience.
- Open to all genders; inclusive workplace culture.
Benefits
- Competitive salary with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Transportation allowance or company‑provided vehicle for work‑related travel.
- Professional development budget for courses, certifications, and conferences.
- Flexible work schedule: Monday to Saturday, 08:00‑17:00, with occasional remote‑work options.
- Paid annual leave, public holidays, and additional leave for personal development.
- Team building activities, corporate events, and recognition programs.
- Employee assistance program for counseling and well‑being support.
About Company
Our company is a fast‑growing player in the consumer goods sector, dedicated to delivering high‑quality products that enrich daily life. With a strong presence in both domestic and regional markets, we pride ourselves on innovation, sustainability, and a customer‑centric philosophy. We foster an inclusive culture where diverse ideas thrive, and we invest heavily in talent development to stay ahead of industry trends. Joining our team means becoming part of a forward‑thinking organization that values creativity, accountability, and continuous growth.
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