Introduction
Upperclicks (PT. Digital Kaliber Internasional) is a fast‑growing digital marketing agency that has been delivering high‑performance Google Ads and Meta Ads campaigns since 2019. We are seeking a motivated and analytically‑driven Digital Marketing Performance Ads Specialist to join our dynamic team. In this role you will own the end‑to‑end execution of paid media strategies, collaborate closely with clients and internal creatives, and continuously optimize campaigns to drive measurable ROI.
Responsibilities
- Develop, manage, and monitor detailed project plans and timelines for each client’s paid media initiatives.
- Conduct thorough keyword research, audience segmentation, and budget allocation to craft data‑driven campaign strategies.
- Set up, launch, and maintain campaigns across Google Ads, Meta (Facebook/Instagram) and TikTok, including A/B testing of ad creatives, copy, and landing pages.
- Analyze performance dashboards daily, identify trends, and implement optimization tactics such as bid adjustments, audience exclusions, and ad scheduling.
- Produce comprehensive performance reports that translate raw metrics into actionable insights for clients and senior management.
- Leverage analytics platforms (Google Analytics, Google Search Console, Facebook Ads Manager, etc.) to track conversion paths, attribution models, and customer journeys.
- Stay up‑to‑date with the latest industry trends, platform updates, and emerging ad formats, ensuring the agency remains at the cutting edge of digital advertising.
- Collaborate with copywriters, designers, and account managers to ensure creative assets align with strategic goals and brand guidelines.
- Mentor junior team members, sharing best practices in data analysis, campaign structuring, and client communication.
Requirements
- Minimum of a Bachelor’s degree (S1) in Marketing, Business, Communications, or a related field.
- At least 2 years of professional experience in digital marketing, preferably within an agency environment.
- Proven expertise in managing Google Ads, Meta Ads, and TikTok Ads dashboards.
- Strong analytical skills with the ability to interpret large data sets and translate findings into strategic recommendations.
- Excellent leadership, problem‑solving, and strategic thinking abilities.
- Working proficiency in English; additional language skills are a plus.
- Creative thinking and solid copywriting abilities to craft compelling ad messages.
- Demonstrated teamwork, communication, and client‑facing skills.
- Familiarity with SEO, SEM, and the broader digital marketing ecosystem.
- Adaptability to a fast‑paced, six‑day work week (Monday‑Friday 08:30‑17:00, Saturday 08:30‑13:30).
Benefits
- Competitive monthly salary ranging from IDR 4,000,000 to IDR 6,000,000 based on experience and performance.
- Annual performance‑based bonus tied to individual and company results.
- MacBook Pro or Air provided for operational use after the probation period.
- Comprehensive health services and medical coverage after probation.
- Six‑day work week with a shortened Saturday schedule, allowing for a balanced work‑life rhythm.
- Opportunities for professional growth through training, certifications, and attendance at industry conferences.
- Collaborative, innovative environment that encourages creativity and continuous learning.
About Company
Upperclicks, officially known as PT. Digital Kaliber Internasional, has carved a niche in the Southeast Asian digital advertising market by focusing on performance‑driven campaigns for both B2B and B2C clients. Since our inception in 2019, we have helped over 150 brands increase online visibility, generate qualified leads, and boost e‑commerce sales through meticulously managed Google Ads, Meta Ads, and emerging platforms such as TikTok.
Our team consists of seasoned strategists, data analysts, creative designers, and client success managers who share a passion for measurable results. We invest heavily in the latest technology stacks, automation tools, and continuous education to ensure our talent stays ahead of algorithm changes and market shifts. By joining Upperclicks, you become part of a forward‑thinking agency that values data integrity, innovative thinking, and a client‑first mindset.
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