Introduction
Ulin Coffee and Eatery, a thriving café and culinary hub in Bandung Barat, is looking for a passionate Digital Content Creative Specialist to join our team as an intern. This role is perfect for students or recent graduates who love coffee culture, enjoy creating eye‑catching visual stories, and want to deepen their expertise in social media marketing within the fast‑moving food & beverage (F&B) industry.
As a Digital Content Creative Specialist, you will play a pivotal role in shaping the brand’s online presence across Instagram, TikTok, and emerging platforms. You will work closely with our marketing manager and barista team to capture the atmosphere of Ulin Coffee, showcase our menu, and engage a growing community of coffee enthusiasts.
Responsibilities
- Content Creation: Produce high‑quality visual assets—including photos, short‑form videos, Reels, and TikTok clips—that highlight our signature drinks, food items, and the cozy café vibe.
- Social Media Management: Plan, schedule, and publish daily posts, ensuring each caption aligns with Ulin Coffee’s friendly and authentic brand voice.
- Community Engagement: Respond promptly to comments, direct messages, and mentions, fostering a welcoming dialogue with followers and potential customers.
- Trend Monitoring: Keep a pulse on viral trends, challenges, and popular hashtags within the F&B sector and translate them into relevant, timely content.
- Copywriting: Craft persuasive promotional copy for both digital posts and offline marketing collateral such as flyers and in‑store signage.
- Event Support: Assist in documenting and promoting special events—live music nights, workshops, community gatherings—through live‑stream snippets and post‑event highlights.
- Analytics Review: Track engagement metrics, report on content performance, and suggest data‑driven improvements to boost reach and conversion.
Requirements
- Education: Minimum high school diploma (SMA/SMK) or equivalent; currently enrolled in or recently graduated from Communication, Marketing, Visual Communication Design (DKV), or a related field.
- Technical Skills: Proficiency with basic editing tools such as Canva, CapCut, Adobe Lightroom or Premiere; comfortable shooting high‑resolution photos and videos using a smartphone.
- Social Media Savvy: Deep familiarity with Instagram and TikTok algorithms, trends, and best practices.
- Location: Resides in or is willing to commute to Bandung Barat for on‑site activities.
- Personal Qualities: Creative mindset, high initiative, strong teamwork orientation, and excellent written communication in Bahasa Indonesia (English is a plus).
- Availability: Able to work Monday‑Saturday, 08:00‑22:00, with flexibility for occasional event evenings.
Benefits
- Hands‑on experience in a dynamic F&B environment, building a portfolio of real‑world digital marketing campaigns.
- Mentorship from seasoned marketers and baristas passionate about storytelling through coffee culture.
- Official internship certificate and a professional reference letter upon successful completion.
- Access to a relaxed, creative workspace that encourages experimentation and personal growth.
- Opportunity to network with local influencers, food bloggers, and community leaders.
About Company
Ulin Coffee and Eatery is more than a café; it is a community gathering spot where coffee lovers, food enthusiasts, and creative minds converge. Established in the heart of Bandung Barat, we pride ourselves on sourcing high‑quality beans, offering a menu that blends traditional Indonesian flavors with modern twists, and fostering an inclusive atmosphere.
Our mission is to become the go‑to digital showcase for the vibrant café scene in West Java, and we believe that compelling visual storytelling is the key to connecting with our audience. Join us, and help us brew not only great coffee but also unforgettable digital experiences.
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