Introduction
English 1 Manado is a leading language education hub in North Sulawesi, dedicated to providing high‑quality English instruction to students, professionals, and corporate clients. To further strengthen our market presence and drive enrollment growth, we are seeking a dynamic Marketing Coordinator – Manajemen Kampanye & Analisis Pasar. The ideal candidate will blend creativity with analytical rigor, orchestrating both on‑site and digital campaigns that resonate with our diverse audience.
Responsibilities
- Develop and execute comprehensive marketing campaigns—both internal and external—to generate qualified leads for the centre.
- Create annual and monthly marketing calendars that adapt to seasonal trends, school cycles, and promotional periods.
- Identify, approach, and nurture relationships with local schools, universities, and tenant businesses to expand partnership opportunities.
- Coordinate all event logistics, including venue selection, vendor negotiation, on‑site setup, and post‑event follow‑up.
- Produce and manage publicity materials such as flyers, brochures, digital ads, and video content, ensuring brand consistency across all channels.
- Oversee the development, monitoring, and reconciliation of marketing and event budgets, reporting variances to senior management.
- Maintain and regularly update the English 1 Manado website, ensuring SEO best practices and engaging multimedia content.
- Drive social media strategy on platforms like Instagram, Facebook, and Twitter, crafting posts, stories, and community interactions that boost follower growth and engagement.
- Conduct market research and competitor analysis to uncover new growth opportunities and refine targeting strategies.
- Collaborate with the sales team to align marketing initiatives with enrollment targets and provide regular performance reports.
- Utilize analytics tools (Google Analytics, Facebook Insights, etc.) to measure campaign ROI and recommend data‑driven optimizations.
- Support the creation of marketing collateral using design software such as Photoshop and CorelDRAW, or coordinate with external designers as needed.
Requirements
- Minimum Bachelor’s degree (S1) in Marketing, Communications, Business Administration, or a related field.
- At least 1 year of proven experience in a marketing role, preferably within the education or services sector.
- Strong written and verbal communication skills in Bahasa Indonesia and English.
- Demonstrated ability to build and maintain professional relationships with schools, partners, and vendors.
- Proficiency with social media platforms (Instagram, Facebook, Twitter) and basic content‑creation tools.
- Basic computer literacy; knowledge of Photoshop, CorelDRAW, or similar design software is a plus.
- Own reliable transportation for on‑site visits and event attendance.
- Customer‑service mindset, goal‑oriented attitude, and the ability to work both independently and as part of a collaborative team.
- Analytical thinking with experience in tracking KPIs, generating reports, and presenting insights to stakeholders.
- Flexibility to work standard office hours (08:00 – 17:00) with occasional overtime for events or campaign launches.
Benefits
- Competitive monthly salary with performance‑based incentives.
- Health insurance coverage for employee and eligible dependents.
- Transportation allowance or mileage reimbursement.
- Professional development budget for courses, certifications, or conferences.
- Opportunities for career advancement within a fast‑growing organization.
- Friendly, multicultural work environment with a focus on work‑life balance.
- Access to English language training programs for personal skill growth.
About Company
English 1 Manado has been shaping proficient English speakers since its inception in 2010. With a network of modern classrooms, qualified native‑speaking instructors, and a commitment to innovative teaching methodologies, the centre serves over 2,000 active learners annually. Our mission is to empower individuals and businesses in Manado and the surrounding region with the language skills needed to succeed in a globalized economy. By joining our team, you will play a pivotal role in expanding our reach, enhancing our brand reputation, and contributing to the educational advancement of our community.
Interested in this position?
Take the next step in your career and apply for this role today.
Apply Now