Introduction
We are seeking a dynamic Manajer Marketing Strategi dan Pengembangan to lead our property marketing initiatives and drive sustainable growth. This senior‑level position reports directly to the Director of Marketing and plays a pivotal role in shaping brand perception, expanding market share, and delivering measurable ROI across all marketing channels. The ideal candidate combines strategic vision with hands‑on execution, possesses a deep understanding of the Indonesian property sector, and thrives in a fast‑paced, results‑oriented environment.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with corporate objectives and target the residential, commercial, and mixed‑use property segments.
- Conduct market research and competitive analysis to identify emerging trends, customer preferences, and growth opportunities within the real‑estate landscape.
- Lead the creation of multi‑channel campaigns—including digital advertising, social media, email marketing, events, and outdoor media—to generate qualified leads and support sales teams.
- Collaborate closely with product development, sales, and customer service teams to ensure consistent messaging and seamless customer journeys from prospect to closing.
- Manage the marketing budget, allocate resources efficiently, and monitor spend against performance metrics to maximize cost‑effectiveness.
- Design and oversee the execution of brand‑building initiatives, including visual identity, storytelling, and public relations activities.
- Track, analyze, and report on key performance indicators (KPIs) such as lead conversion rates, campaign ROI, brand awareness, and market penetration.
- Mentor and coach junior marketing staff, fostering a culture of continuous learning, creativity, and accountability.
- Stay current with industry regulations, digital marketing innovations, and emerging technologies to keep the company at the forefront of the property market.
Requirements
- Minimum education: Bachelor’s degree (S1) in Marketing, Business Administration, or a related field; a master’s degree is a plus.
- At least 2 years of proven experience in property marketing or a closely related real‑estate sector.
- Strong decision‑making skills with the ability to evaluate complex data and make swift, informed choices.
- High learning agility and a proactive attitude toward professional development.
- Excellent communication and presentation abilities, both written and verbal, in Bahasa Indonesia and English.
- Demonstrated capability to work independently and as an effective member of cross‑functional teams.
- Proficiency in digital marketing tools, CRM platforms, analytics software (e.g., Google Analytics, Power BI), and Microsoft Office Suite.
- Gender‑neutral hiring policy: all genders are welcome to apply.
- Flexibility to work Monday through Saturday, 08:00 – 17:00, with occasional after‑hours events or project deadlines.
Benefits
- Competitive base salary with performance‑based bonuses tied to marketing KPIs.
- Comprehensive health insurance covering medical, dental, and vision for you and your immediate family.
- Professional development allowance for certifications, workshops, and industry conferences.
- Paid annual leave, sick leave, and public holidays in accordance with Indonesian labor law.
- Company‑sponsored transportation allowance or parking facilities.
- Access to modern office facilities, including a collaborative workspace, meeting rooms, and a relaxed break area.
- Opportunities for career advancement within a fast‑growing property development group.
- Employee recognition programs and team‑building activities that foster a positive workplace culture.
About Company
Our company is a leading player in Indonesia’s property development sector, renowned for delivering high‑quality residential and commercial projects across major metropolitan areas. With a portfolio that spans luxury apartments, mixed‑use complexes, and innovative smart‑city concepts, we are committed to sustainable growth and community enrichment. Our corporate culture emphasizes integrity, innovation, and a customer‑first mindset, providing employees with a supportive environment where creativity is encouraged and achievements are celebrated. Join us and be part of a forward‑thinking team that shapes the future of urban living.
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