Introduction
We are looking for a dynamic Spesialis Strategi Media Sosial Digital to join our growing marketing team. This role is pivotal in shaping the brand’s voice across social platforms, driving engagement, and turning data‑driven insights into compelling content that resonates with our target audience. As the digital landscape continues to evolve, the successful candidate will stay ahead of trends, champion innovative storytelling, and ensure our social presence aligns with broader business objectives.
Responsibilities
- Develop and execute comprehensive social media strategies that support product launches, promotional campaigns, and brand awareness initiatives.
- Craft persuasive copy, scripts, and captions for platforms such as Instagram, TikTok, Facebook, LinkedIn, and emerging channels.
- Collaborate with design, video production, and product teams to create visually cohesive content that reflects the brand’s aesthetic standards.
- Monitor social media trends, algorithm changes, and competitor activity to keep the brand’s approach fresh and competitive.
- Analyze performance metrics (reach, engagement, conversion) using tools like Google Analytics, Sprout Social, or native platform insights, and produce monthly reports with actionable recommendations.
- Manage the editorial calendar, ensuring timely publication and coordination across multiple time zones.
- Engage with the community by responding to comments, messages, and user‑generated content, fostering a loyal follower base.
- Lead A/B testing of headlines, visual formats, and posting times to continuously improve ROI.
- Provide training and guidance to junior team members on copywriting best practices and platform nuances.
- Maintain compliance with legal and brand guidelines, especially in regulated industries.
Requirements
- Minimum education: SMA/SMK or equivalent.
- Open to all genders; diversity is valued.
- Strong copywriting skills with a proven ability to produce engaging scripts and captions.
- Deep understanding of current social media trends, platform algorithms, and audience behavior.
- Excellent sense of aesthetics, branding, and visual storytelling.
- Hands‑on experience in content strategy, planning, and performance analysis.
- Familiarity with analytics tools and the ability to translate data into strategic insights.
- Effective communication and collaboration skills; ability to work cross‑functionally.
- Self‑motivated, adaptable, and able to manage multiple projects under tight deadlines.
- Fluency in Bahasa Indonesia; proficiency in English is a plus.
Benefits
- Competitive salary with performance‑based bonuses.
- Health insurance covering medical, dental, and vision.
- Paid annual leave, sick days, and public holidays.
- Flexible working hours (Monday‑Saturday, 08:00‑17:00) with occasional remote‑work options.
- Professional development budget for courses, certifications, and conferences.
- Access to the latest marketing tools and software.
- Team building activities, monthly socials, and a collaborative office environment.
- Career progression pathways toward senior strategist or managerial roles.
About Company
Our company is a fast‑growing digital consumer brand that leverages technology to deliver innovative products and experiences across Southeast Asia. With a culture rooted in creativity, data‑driven decision making, and continuous learning, we empower our employees to experiment, grow, and make a tangible impact. As we expand our digital footprint, we seek passionate individuals who thrive in a dynamic environment and share our commitment to excellence and authenticity.
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