Introduction
We are seeking a dynamic and results‑driven Branch Marketing Manager to lead our Balikpapan office. This pivotal role will oversee all marketing and sales activities within the branch, ensuring that revenue targets are met while fostering strong relationships with both internal teams and external partners. The ideal candidate will bring a blend of strategic insight, hands‑on leadership, and deep knowledge of the leasing and cooperative sector in Indonesia.
Responsibilities
- Take full ownership of branch performance, driving both top‑line sales and profitability.
- Develop, implement, and continuously refine the branch’s marketing plan, aligning it with corporate objectives and market dynamics.
- Monitor daily operations, conduct regular performance reviews, and generate actionable insights through data‑driven analysis.
- Lead a cross‑functional team in executing sales campaigns, managing customer acquisition, and ensuring high‑quality service delivery.
- Maintain a thorough understanding of the local market, including competitor activities, regulatory changes, and emerging customer needs.
- Coordinate with regional and national marketing heads to synchronize branding initiatives and promotional events.
- Build and nurture strong relationships with internal stakeholders (finance, operations, credit) and external partners such as agents, government officials, and community leaders.
- Oversee budgeting, forecasting, and resource allocation to maximize ROI on marketing spend.
- Provide coaching, mentorship, and performance feedback to team members, cultivating a culture of continuous improvement and accountability.
- Ensure compliance with all corporate policies, industry regulations, and ethical standards in all marketing activities.
Requirements
- Education: Minimum D3/D4; preferably a Bachelor’s degree (S1) in Marketing, Business Administration, or a related field.
- Age: Maximum 45 years.
- Gender: Male candidates only, as specified by the client’s internal policy.
- Experience: At least 3 years in a leasing, cooperative, or financial services environment, with proven success in a senior marketing role (Head of Marketing or Assistant Manager).
- Leadership Skills: Demonstrated ability to lead teams, set clear objectives, and inspire high performance.
- Strategic Thinking: Strong analytical capabilities to assess market trends, segment target audiences, and develop tactical plans.
- Communication & Negotiation: Excellent verbal and written communication skills, with a track record of successful negotiations with agents, partners, and customers.
- Local Knowledge: Deep familiarity with the Balikpapan region, including its economic landscape and key business networks.
- Personal Attributes: Target‑oriented, proactive, adaptable, and capable of managing multiple priorities under pressure.
Benefits
- Competitive base salary with performance‑based incentives.
- Comprehensive health insurance covering medical, dental, and vision.
- Retirement savings plan with employer matching contributions.
- Professional development budget for certifications, workshops, and industry conferences.
- Paid annual leave, public holidays, and additional days for exceptional performance.
- Company‑provided transportation allowance and fuel reimbursement for field activities.
- Opportunity to work in a collaborative environment that values innovation and career growth.
About Company
Our client is a leading financial institution specializing in leasing, cooperative financing, and asset management across Indonesia. With a strong commitment to financial inclusion, the organization has built a reputation for delivering tailored solutions to businesses and individuals alike. Operating in more than 20 provinces, the company leverages cutting‑edge technology, robust risk management practices, and a customer‑centric approach to maintain its market leadership.
As part of its expansion strategy, the Balikpapan branch plays a critical role in serving the East Kalimantan market—an area experiencing rapid industrial growth and increased demand for financing solutions. The Branch Marketing Manager will be instrumental in translating this growth potential into tangible business results, while upholding the company’s core values of integrity, teamwork, and excellence.
Interested in this position?
Take the next step in your career and apply for this role today.
Apply Now