Introduction
We are seeking a dynamic Senior Sales Representative – Business Development to join our fast‑growing HORECA (Hotel, Restaurant, Café) division. The role is based in Pekanbaru and covers the surrounding region, with a work schedule of Monday through Saturday, 08:00 – 17:00. The successful candidate will be responsible for driving new outlet openings, expanding market share, and delivering consistent revenue growth for our consumer‑goods portfolio.
Responsibilities
- Achieve and exceed monthly, quarterly, and annual sales targets by developing a robust pipeline of prospective HORECA customers.
- Identify, qualify, and onboard new high‑potential customers, ensuring a steady flow of new outlet openings.
- Conduct regular on‑site visits to existing accounts to strengthen relationships, gather market intelligence, and uncover upselling opportunities.
- Prepare accurate order forecasts, negotiate purchase orders (POs), and follow up to guarantee timely deliveries.
- Collaborate closely with the order‑processing teams at each outlet to create mutually beneficial agreements that maximize profit for both parties.
- Monitor competitor activities and market trends, providing actionable insights to the product and marketing teams.
- Maintain a detailed CRM record of all interactions, sales activities, and pipeline status.
- Participate in weekly sales meetings, presenting performance metrics and strategic plans.
- Travel extensively within the assigned territory, using a personal vehicle (SIM C required) to meet clients and attend industry events.
Requirements
- Minimum education: Bachelor’s degree (S1) in Business, Marketing, or a related field.
- At least 2 years of proven sales experience in the consumer‑goods sector, preferably within HORECA.
- Demonstrated success covering the Pekanbaru area and its neighboring markets.
- Strong communication and negotiation skills, with an ability to build trust quickly.
- Highly disciplined, results‑oriented, and able to work under pressure to meet aggressive targets.
- Open, honest communication style and a collaborative team spirit.
- Customer‑focused mindset with excellent problem‑solving capabilities.
- Deep knowledge of market dynamics, product ranges, and pricing strategies.
- Valid Indonesian driver’s license (SIM C) and willingness to be mobile across the territory.
- Personal traits: proactive initiative, creativity, strong work ethic, and the ability to thrive both independently and as part of a team.
Benefits
- Competitive base salary with attractive performance‑based commissions.
- Monthly vehicle allowance and fuel reimbursement for territory travel.
- Comprehensive health insurance for the employee (family coverage optional).
- Professional development programs, including sales training, product certification, and leadership workshops.
- Annual performance bonus tied to individual and company targets.
- Flexible work environment that values work‑life balance despite a Saturday workday.
- Opportunity to grow within a market‑leading consumer‑goods company and take on greater responsibilities.
About Company
Samudra Bintang is a leading distributor of premium consumer goods serving the HORECA segment across Sumatra. With a portfolio that includes nationally recognized brands in beverages, snacks, and frozen foods, we partner with hotels, restaurants, and cafés to deliver quality products that delight end‑consumers. Our commitment to innovation, customer service excellence, and sustainable growth has positioned us as a trusted supplier in the region. Joining our team means becoming part of a forward‑thinking organization that invests in its people and continuously seeks new market opportunities.
If you meet the qualifications above and are ready to take the next step in your sales career, please send your updated résumé to recruitsamudra.bintang@yahoo.com. Only shortlisted candidates will be contacted for testing and interview.
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