Introduction
We are looking for a dynamic Digital Marketing Specialist – Campaign and Analytics to join our fast‑growing brand team. This role is more than just posting content; you will be the creative engine that turns our brand into the main character of every conversation across social media, paid channels, and emerging platforms. If you thrive on data‑driven storytelling, love experimenting with the latest trends, and enjoy being in front of the camera, this is the perfect opportunity for you.
Responsibilities
- Develop, execute, and optimize end‑to‑end digital campaigns across Instagram, TikTok, Meta (Facebook/Instagram), Google Ads, and emerging ad networks.
- Produce engaging short‑form video and visual assets using Canva, Adobe Creative Cloud, or similar tools, ensuring brand consistency.
- Write compelling copy with strong hooks and clear calls‑to‑action for posts, ads, and landing pages.
- Analyze campaign performance daily, interpreting insights from platform analytics, Google Analytics, and third‑party tools to refine targeting, creative, and spend.
- Host live sessions, webinars, or product demos; confidently present on camera to boost community interaction.
- Collaborate with cross‑functional teams—creative, product, sales, and customer support—to align messaging and achieve business goals.
- Maintain an up‑to‑date content calendar, ensuring timely delivery of assets and meeting tight deadlines without “ghosting” stakeholders.
- Conduct keyword research, SEO audits, and leverage AI‑powered tools for content ideation and performance forecasting.
- Build and maintain a personal portfolio of successful campaigns, showcasing measurable results and creative innovation.
- Stay ahead of industry trends, platform algorithm changes, and emerging formats to keep the brand’s voice fresh and relevant.
Requirements
- Minimum education: D3/D4 (or equivalent).
- At least 1‑2 years of proven experience in digital marketing, preferably within a consumer‑facing brand.
- Strong on‑camera presence; ability to host live streams or video content is a plus.
- Deep understanding of content platforms (Instagram, TikTok, YouTube) and paid advertising ecosystems (Meta Ads, Google Ads, TikTok Ads).
- Proficiency in reading and interpreting analytics beyond vanity metrics—focus on conversion, ROAS, and engagement quality.
- Exceptional copywriting skills with a knack for creating hooks, storytelling, and persuasive messaging.
- Solid visual design sense; comfortable using Canva, Adobe Photoshop, Illustrator, or similar tools.
- Creative mindset, quick‑thinking, and the ability to generate relevant ideas on the fly.
- Strong time‑management, adaptability, and a track record of meeting deadlines.
- Team player who can also work autonomously on solo projects.
- Bonus: Experience handling full‑funnel campaigns, a personal content portfolio, SEO knowledge, and frequent use of AI tools for content creation.
- Gender: All genders are welcome.
- Age: No upper limit; we value skill and attitude above age.
- Work schedule: Monday‑Saturday, 08:00 – 17:00.
Benefits
- Competitive salary with performance‑based bonuses.
- Health insurance covering medical, dental, and vision.
- Flexible remote‑work days (up to 2 days per week) while maintaining core office hours.
- Professional development budget for courses, certifications, and conferences.
- Access to the latest marketing tools, AI platforms, and design software.
- Creative freedom to experiment with new formats, platforms, and technologies.
- Team building activities, monthly brainstorming sessions, and a vibrant office culture.
- Paid leave, sick days, and public holiday allowances in accordance with local labor laws.
About Company
Our company is a rapidly expanding digital‑first brand that blends entertainment, lifestyle, and e‑commerce. We pride ourselves on a culture that celebrates bold ideas, data‑driven decision‑making, and a relentless focus on consumer delight. With a youthful audience across Southeast Asia, we continuously push the boundaries of content, commerce, and community. Joining us means becoming part of a passionate team where every member’s voice is heard, and every campaign has the potential to become a cultural moment.
Interested in this position?
Take the next step in your career and apply for this role today.
Apply Now