Introduction
We are seeking a dynamic Manajer Pemasaran Strategis to lead our marketing initiatives and drive growth across multiple channels. This role is ideal for a proactive professional who combines analytical thinking with creative flair, and who is eager to shape the brand’s market position in a fast‑moving industry. The successful candidate will work closely with senior leadership, sales teams, and product development to craft and execute data‑driven strategies that increase brand awareness, generate qualified leads, and boost revenue.
Responsibilities
- Develop and implement comprehensive strategic marketing plans that align with corporate objectives and target market insights.
- Conduct market research, competitive analysis, and consumer behavior studies to identify growth opportunities and emerging trends.
- Lead the creation of integrated campaigns across digital, social, print, and event channels, ensuring consistent brand messaging.
- Manage the marketing budget, monitor ROI, and provide regular performance reports to senior management.
- Collaborate with product managers to define product positioning, pricing strategies, and go‑to‑market timelines.
- Oversee the development of marketing collateral, promotional materials, and content calendars.
- Mentor and supervise a small team of marketing specialists, fostering a culture of creativity, accountability, and continuous improvement.
- Utilize marketing automation tools and CRM systems to track leads, nurture prospects, and measure conversion rates.
- Coordinate with external agencies, media partners, and vendors to ensure timely delivery of projects.
- Stay abreast of industry best practices, regulatory changes, and technological advancements that could impact marketing effectiveness.
Requirements
- Educational background: Minimum SMA/SMK or equivalent; a degree in Marketing, Business Administration, or a related field is a plus.
- Age: Maximum 30 years.
- Honesty, discipline, and quick decision‑making abilities are essential.
- Technical requirement: Own a smartphone with at least 4 GB RAM to manage mobile‑first campaigns and analytics.
- Strong communication skills; must be courteous, articulate, and capable of presenting ideas clearly to diverse audiences.
- Proven ability to work independently and as part of a cross‑functional team.
- Basic understanding of digital marketing tools (Google Analytics, SEO, social media ads) is desirable.
- Flexibility to work Monday‑Saturday, 08:00‑17:00, with occasional overtime during peak campaign periods.
- All gender identities are welcome to apply.
Benefits
- Competitive salary with performance‑based bonuses.
- Health insurance covering medical, dental, and vision.
- Paid annual leave, sick leave, and public holidays.
- Professional development budget for courses, certifications, and conferences.
- Opportunity to work in a collaborative environment that encourages innovation.
- Transportation allowance or company‑provided vehicle for work‑related travel.
- Modern office equipped with high‑speed internet and comfortable workstations.
About Company
Our company is a leading player in the consumer goods sector, known for delivering high‑quality products that improve everyday life. With a strong heritage spanning over two decades, we combine traditional values with cutting‑edge technology to stay ahead of market demands. We pride ourselves on a culture that values integrity, teamwork, and continuous learning. Joining our team means becoming part of a forward‑thinking organization where your ideas can shape the future of the brand and drive tangible business results.
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