Introduction
We are seeking a dynamic Social Media Strategy and Digital Content Manager to join our fast‑growing e‑commerce team. This pivotal role will drive the creation, curation, and distribution of engaging content across multiple platforms, while shaping the overall social media strategy that fuels brand awareness, customer acquisition, and sales growth. The ideal candidate is a creative problem‑solver who thrives in a fast‑paced environment, loves staying ahead of digital trends, and enjoys interacting directly with customers through live‑selling sessions.
Responsibilities
- Develop and execute a comprehensive social‑media strategy aligned with business goals, including brand positioning, audience growth, and conversion targets.
- Plan, produce, and schedule daily content for Instagram, TikTok, Facebook, and emerging platforms, ensuring visual consistency and brand voice.
- Utilize editing tools such as CapCut and Canva to create short‑form videos, graphics, and promotional assets that resonate with target demographics.
- Monitor social‑media metrics (reach, engagement, click‑through rates) and generate weekly performance reports with actionable insights.
- Manage and optimize product listings on marketplace channels including Shopee, TikTok Shop, and Facebook Marketplace.
- Host live‑selling sessions, coordinate product showcases, and engage viewers in real time to drive immediate sales.
- Collaborate closely with the marketing, sales, and product teams to align campaigns, launch new products, and synchronize promotional calendars.
- Stay updated on industry trends, algorithm changes, and competitor activities to continuously refine content tactics.
- Maintain a content library and ensure all assets comply with copyright and brand guidelines.
- Support the training of junior team members and interns, fostering a culture of knowledge sharing and continuous improvement.
Requirements
- Minimum education: SMA/SMK or equivalent.
- At least 1 year of proven experience managing social‑media accounts and live‑selling events.
- Strong communication skills, both written and verbal, with the ability to convey brand messages clearly.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) for reporting and presentation purposes.
- Hands‑on experience with video editing (CapCut) and graphic design (Canva) tools.
- Demonstrated ability to work under pressure, meet tight deadlines, and handle multiple projects simultaneously.
- Active presence on major social platforms and a deep understanding of current content trends.
- Experience managing e‑commerce marketplaces such as Shopee, TikTok Shop, and Facebook Marketplace.
- Team player mindset with a collaborative approach to cross‑functional projects.
- Personal attributes: honesty, politeness, responsibility, eagerness to learn, and a proactive work ethic.
- Female candidates up to 30 years old are preferred, but all qualified applicants are welcome to apply.
Benefits
- Competitive monthly salary with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Paid annual leave, sick days, and public holidays.
- Professional development budget for courses, certifications, and conferences.
- Flexible work environment with a supportive team culture.
- Opportunities for career advancement into senior marketing or brand management roles.
- Employee discounts on company products and exclusive access to new launches.
- Regular team‑building activities and wellness programs.
About Company
Our company is a leading online retailer specializing in lifestyle and consumer goods, with a strong presence on major marketplaces such as Shopee, TikTok Shop, and Facebook Marketplace. We pride ourselves on delivering high‑quality products, innovative shopping experiences, and exceptional customer service. As a technology‑driven organization, we continuously invest in digital tools and talent to stay ahead of market trends. Joining our team means becoming part of a forward‑thinking culture where creativity is encouraged, results are celebrated, and every employee has the chance to make a tangible impact on the brand’s growth.
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