Introduction
We are seeking a talented Social Media Content Specialist to join our fast‑growing digital marketing team. This role is pivotal in shaping the online voice of our brand across Instagram, TikTok, and Meta platforms. The ideal candidate is a creative, detail‑oriented woman under the age of 30 who thrives in a dynamic environment, stays ahead of social media trends, and possesses a strong foundation in content strategy, copywriting, and visual design.
As part of a forward‑thinking agency that partners with a diverse portfolio of clients—from lifestyle startups to established enterprises—your work will directly influence brand awareness, audience engagement, and measurable business outcomes. You will collaborate closely with designers, marketers, and data analysts to deliver compelling, data‑driven social experiences.
Responsibilities
- Develop, schedule, and publish original content for Instagram, TikTok, and Meta Ads that aligns with each client’s brand voice and marketing objectives.
- Conduct thorough market and audience research to uncover insights that inform content themes, posting cadence, and creative formats.
- Write persuasive copy for posts, stories, reels, and ad copy while maintaining consistency in tone, style, and messaging.
- Utilize design and video editing tools such as Canva, CapCut, Adobe Photoshop, Premiere Pro, and InDesign to produce eye‑catching graphics, short‑form videos, and animated assets.
- Monitor real‑time performance metrics (reach, engagement, click‑through rates) and prepare weekly analytical reports that highlight successes and areas for optimization.
- Collaborate with the paid‑media team to set up, test, and refine Meta ad campaigns, ensuring alignment between organic and paid strategies.
- Stay current with platform algorithm updates, emerging features, and industry best practices to continuously improve content effectiveness.
- Assist in brainstorming sessions, contribute fresh ideas for campaigns, and support cross‑functional projects such as influencer partnerships and community events.
- Maintain an organized content calendar, ensuring all deliverables meet deadlines and quality standards.
Requirements
- Minimum bachelor’s degree (S1) in Marketing, Communications, Media Studies, or a related field.
- At least 1 year of hands‑on experience managing social media accounts for brands or agencies.
- Female candidates, maximum age of 30 years, who demonstrate professionalism, honesty, and initiative.
- Proficiency in social platforms: Instagram, TikTok, and Meta Ads (Facebook & Instagram advertising).
- Strong copywriting skills with the ability to craft engaging, concise, and brand‑aligned messages.
- Advanced knowledge of design and video editing tools: Canva, CapCut, Adobe Creative Suite (Photoshop, Premiere Pro, InDesign).
- Analytical mindset with experience interpreting social media insights, audience demographics, and market trends.
- Excellent communication, time‑management, and collaborative abilities.
- Flexibility to work Monday through Sunday, 08:00‑17:00, with occasional overtime during peak campaign periods.
Benefits
- Competitive salary with performance‑based bonuses.
- Comprehensive health insurance (medical, dental, vision).
- Paid time off, including annual leave, sick days, and public holidays.
- Professional development budget for courses, certifications, and conference attendance.
- Access to the latest design and analytics software tools.
- Friendly, collaborative work environment with regular team‑building activities.
- Opportunity for career progression into senior content strategist or social media manager roles.
About Company
Our agency is a leading player in the Indonesian digital marketing landscape, renowned for delivering innovative, data‑driven campaigns that drive real business growth. With a portfolio spanning e‑commerce, fashion, tech, and hospitality, we pride ourselves on a culture that values creativity, agility, and continuous learning. Our team consists of seasoned strategists, designers, and analysts who work together to push the boundaries of what social media can achieve for our clients. Join us and become part of a vibrant community where your ideas are heard, your expertise is valued, and your career can flourish.
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