Introduction
We are seeking a dynamic Specialist Social Media Content to join our growing marketing team. This role is pivotal in shaping the online presence of our brand across multiple social platforms. The successful candidate will work Monday through Saturday, from 08:00 to 16:30, collaborating closely with creative, sales, and product teams to deliver engaging, on‑brand content that drives audience interaction and supports business objectives.
Responsibilities
- Develop and execute comprehensive social media content strategies that align with the company’s marketing goals and target audience.
- Conceptualize, create, and schedule a diverse mix of content—including copy, graphics, short‑form videos, and stories—across platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Manage the day‑to‑day operation of corporate social media accounts, ensuring timely responses to comments, messages, and community inquiries.
- Monitor key performance indicators (KPIs) such as reach, engagement, click‑through rates, and conversion metrics; generate weekly and monthly analytics reports for senior leadership.
- Conduct ongoing research on emerging social trends, platform algorithm updates, and competitor activities to keep the brand’s voice fresh and relevant.
- Maintain brand consistency by adhering to visual guidelines, tone of voice, and editorial standards in every piece of published material.
- Plan and launch paid and organic social media campaigns, coordinating with the advertising and product teams to ensure seamless execution.
- Collaborate with graphic designers, videographers, copywriters, and external agencies to produce high‑quality multimedia assets.
- Provide mentorship to junior team members and share best practices for content creation, community management, and data‑driven optimization.
- Perform any additional tasks assigned by supervisors that contribute to the overall success of the marketing department.
Requirements
- Minimum education: High School Diploma (SMA/SMK) or equivalent; additional certifications in digital marketing or communications are a plus.
- At least 1 year of hands‑on experience managing corporate social media accounts.
- Strong copywriting skills with the ability to craft concise, compelling messages in Bahasa Indonesia and, preferably, English.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Meta Insights, Google Analytics).
- Demonstrated ability to interpret data, identify trends, and translate insights into actionable content improvements.
- Creative mindset with an eye for design, video editing basics, and a passion for storytelling.
- Excellent interpersonal skills, capable of engaging with diverse audiences and fostering a positive online community.
- Self‑motivated, detail‑oriented, and able to manage multiple projects under tight deadlines.
- All genders are welcome to apply; we value diversity and inclusion in our workplace.
Benefits
- Competitive salary with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision care.
- Paid annual leave, sick days, and public holidays.
- Professional development budget for courses, certifications, and industry conferences.
- Flexible remote‑work options on select days.
- Team building events, wellness programs, and a supportive, collaborative culture.
About Company
Our company is a leading player in the consumer goods sector, known for innovative products and a strong commitment to sustainability. With a vibrant brand portfolio and a forward‑thinking marketing approach, we invest heavily in digital channels to connect with a rapidly evolving audience. Join us to be part of a progressive organization that values creativity, data‑driven decision making, and continuous growth.
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