Introduction
We are seeking a dynamic Senior Content Creator & Brand Storyteller to lead the development of compelling visual and written narratives across our social media channels. This pivotal role combines strategic planning, hands‑on content production, and audience engagement to elevate our brand’s voice in a highly competitive digital landscape. The ideal candidate thrives in fast‑paced environments, possesses a deep understanding of platforms such as Instagram Reels and TikTok, and can translate brand values into shareable stories that resonate with diverse audiences.
Responsibilities
- Develop comprehensive content calendars that align with marketing objectives, product launches, and seasonal trends.
- Conceptualize and execute original short‑form video content (e.g., Instagram Reels, TikTok) that showcases brand personality and drives organic reach.
- Collaborate with design, copy, and product teams to ensure visual consistency and message fidelity across all touchpoints.
- Publish content on a regular schedule (Monday‑Saturday, 08:00‑17:00) and monitor real‑time performance metrics.
- Analyze audience feedback, engagement data, and platform algorithms to refine content strategy and improve KPI outcomes.
- Stay current with emerging social media trends, platform updates, and competitor activity, translating insights into actionable ideas.
- Lead brainstorming sessions, mentor junior creators, and champion a culture of creativity and data‑driven decision‑making.
- Coordinate with paid media teams to amplify high‑performing organic assets through targeted ad spend.
- Maintain a repository of brand assets, style guides, and best‑practice documentation for internal use.
Requirements
- Education: Minimum high school diploma (SMA/SMK) or equivalent; a degree in Communications, Marketing, or a related field is a plus.
- Experience: 0‑2 years of hands‑on experience creating social media content; internships or freelance projects are welcomed.
- Technical Skills: Proficiency with video editing tools (e.g., Adobe Premiere, Final Cut Pro, or mobile apps like CapCut), graphic design basics, and platform analytics dashboards.
- Soft Skills: Creative storytelling, strong visual sense, excellent time‑management, ability to work independently and within cross‑functional teams, and a keen eye for detail.
- Platform Knowledge: Deep understanding of Instagram Reels, TikTok, and emerging short‑form video ecosystems, including algorithmic nuances and community standards.
- Language: Fluent in Bahasa Indonesia; proficiency in English is advantageous for global campaign alignment.
- Personal Traits: Adaptable, proactive, data‑curious, and passionate about staying ahead of digital trends.
Benefits
- Competitive monthly salary with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Paid leave, including annual vacation, sick days, and national holidays.
- Professional development budget for courses, certifications, and conference attendance.
- Creative workspace equipped with the latest hardware and software tools.
- Flexible work‑from‑home policy two days per week, fostering work‑life balance.
- Team outings, brand‑building events, and a collaborative culture that celebrates innovation.
About Company
Our company is a fast‑growing consumer‑focused brand operating at the intersection of technology and lifestyle. With a strong commitment to authenticity and community, we deliver products that empower everyday moments. By joining our team, you will be part of a forward‑thinking organization that values creativity, data‑driven insight, and continuous learning. We pride ourselves on fostering an inclusive environment where every voice is heard and every idea has the potential to shape the future of our brand.
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