Introduction
We are a leading property developer based in Tangerang, looking for a dynamic Digital Marketing and Social Media Sales professional to turn social platforms into powerful lead‑generation engines. This role goes far beyond simple content posting; you will be responsible for crafting compelling visual stories, driving qualified traffic, nurturing prospects, and ultimately contributing to property sales closures. If you thrive in a fast‑paced, results‑oriented environment and have a passion for real‑estate, we want you on our team.
Responsibilities
- Produce and edit high‑impact property content for Instagram Reels, TikTok, carousel posts, live streams, and short‑form videos using tools such as Canva, CapCut, Adobe Premiere, and Photoshop.
- Write persuasive copy—including captions, ad scripts, and headline ads—that incorporates strong hooks, storytelling elements, and clear calls‑to‑action directing users to WhatsApp, lead forms, or direct inquiries.
- Set up, manage, and continuously optimize Meta (Facebook/Instagram) Ads and TikTok Ads campaigns focused on lead generation, ensuring efficient targeting, retargeting, scaling, and funnel management.
- Maintain the CRM/database of leads, track each prospect through the sales pipeline, and coordinate with the sales team to convert leads into surveys, site visits, and final closings.
- Monitor daily performance metrics such as views, engagement, click‑through rate (CTR), cost per lead (CPL), and conversion rates; generate reports and adjust strategies accordingly.
- Conduct regular research on market trends, competitor activities, and audience insights to keep content fresh and performance‑driven.
- Collaborate with the creative, product, and sales teams to align messaging with brand guidelines and product knowledge.
- Work flexible hours, including weekends and national holidays, to ensure timely follow‑up and maximum lead coverage.
Requirements
- Minimum education: High School Diploma (SMA/SMK) or equivalent.
- At least 1 year of proven experience in digital marketing, social media management, or sales enablement, preferably within real‑estate or related sectors.
- Proficiency in content creation tools (Canva, CapCut, Adobe Premiere, Photoshop) and a strong visual sense coupled with storytelling ability.
- Deep understanding of paid advertising platforms, especially Meta Ads Manager and TikTok Ads, including audience targeting, retargeting, scaling, and funnel optimization.
- Experience with CRM or lead‑management tools for tracking, follow‑up, and pipeline reporting.
- Ability to interpret key performance indicators such as views, engagement, CTR, CPL, and conversion rates to drive data‑based decisions.
- Fast learner, detail‑oriented, proactive, and comfortable working against daily/weekly targets.
- All genders are welcome; flexibility to work weekends and public holidays is required.
- Bonus points for prior experience in property development, an existing network of buyers/investors/agents, and a track record of running successful lead‑gen campaigns that resulted in tangible sales.
Benefits
- Competitive base salary paid monthly.
- Attractive commission structure and performance‑based bonuses tied to sales closures.
- Comprehensive marketing material support and ongoing product‑knowledge training.
- Opportunities for professional growth within a fast‑growing development firm.
- Flexible work schedule with clear expectations for weekend and holiday coverage.
- Access to industry events, workshops, and networking opportunities.
About Company
Our company is a reputable property developer renowned for delivering high‑quality residential and commercial projects across the Greater Jakarta area, with a strong focus on innovation, sustainability, and customer satisfaction. With a portfolio that includes modern apartments, townhouses, and mixed‑use developments, we continuously seek to expand our market share through digital channels. Joining our team means becoming part of a forward‑thinking organization that values creativity, data‑driven decision making, and a collaborative spirit. Together, we aim to set new benchmarks in the Indonesian real‑estate market.
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