Introduction
We are seeking a dynamic Officer Marketing Senior – Brand Development to join our fast‑growing team. This role is pivotal in shaping the perception of our brand across the education sector and beyond. The successful candidate will act as a bridge between our design studio, school partners, vendors, and internal stakeholders, ensuring that every touchpoint reflects our core values and strategic objectives. If you thrive in a collaborative environment, possess a keen eye for market trends, and enjoy translating creative ideas into measurable results, we want you on board.
Responsibilities
- Build and nurture strong, long‑lasting relationships with school partners, vendors, and brand collaborators to secure mutually beneficial opportunities.
- Conduct thorough market research to understand local consumer behavior, competitive positioning, and emerging trends that could influence brand perception.
- Identify and proactively pursue new marketing opportunities, including sponsorships, events, and partnership programs that align with business goals.
- Work closely with the design team to create compelling marketing collateral—brochures, presentations, digital assets, and on‑site signage—while ensuring brand consistency.
- Champion and enforce brand guidelines across all internal and external communications, guaranteeing a unified voice in print, digital, and experiential channels.
- Plan, coordinate, and execute on‑ground activation events such as exhibition booths, pop‑up experiences, and community outreach programs in both public venues and private facilities.
- Collaborate with the social media marketing lead to integrate cross‑platform campaigns, ensuring that offline activities are amplified online for maximum reach.
- Manage project timelines, budgets, and resource allocation, delivering projects on schedule and within financial parameters.
- Monitor campaign performance metrics, prepare regular reports, and provide actionable insights to senior management for continuous improvement.
- Stay up‑to‑date with industry developments, media trends, and emerging technologies to keep the brand at the forefront of innovation.
Requirements
- Minimum Bachelor’s degree (S1) in Marketing, Business Administration, Communications, or a related field.
- At least 1 year of proven experience in brand development, marketing coordination, or a similar role.
- Strong interpersonal and communication skills, with the ability to influence and inspire internal teams and external partners.
- Creative, out‑of‑the‑box thinker who can generate fresh ideas while balancing practical execution.
- Demonstrated project‑management capabilities, including planning, scheduling, and resource coordination.
- Deep familiarity with current media trends, digital platforms, and social‑media best practices.
- Proficiency in Microsoft Office Suite—Word, Excel, PowerPoint—and comfort using collaborative tools such as Google Workspace or Trello.
- Personal vehicle ownership for travel to partner sites, event locations, and off‑site meetings.
- Analytical mindset with the ability to interpret data, assess ROI, and adjust strategies accordingly.
- Gender‑neutral recruitment: all genders are welcome to apply.
Benefits
- Competitive salary package with performance‑based incentives.
- Comprehensive health insurance covering medical, dental, and vision care.
- Paid time off, including annual leave, sick days, and public holidays.
- Professional development budget for courses, certifications, and conferences.
- Company‑provided laptop and mobile device to support flexible working.
- Opportunities for career progression within a rapidly expanding organization.
- Team building activities, quarterly retreats, and a supportive workplace culture.
- Transportation allowance or reimbursement for business‑related travel.
About Company
Our company is a leading provider of educational solutions and brand experiences in the region. With a portfolio that spans schools, corporate training centers, and community outreach programs, we are dedicated to fostering lifelong learning and innovation. Our mission is to create meaningful connections between learners, educators, and industry partners, leveraging cutting‑edge marketing strategies to amplify our impact. We pride ourselves on a collaborative, inclusive environment where creativity is celebrated, and every employee has the opportunity to make a difference.
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