Introduction
PT. Duyuen Group Indonesia, a trusted provider of industrial machinery, mining equipment, construction solutions, and spare parts, is expanding its digital footprint through its premium tea‑raw‑material brand, Deliyuan. Deliyuan supplies high‑quality matcha, specialty tea blends, fruit extracts, syrups, and other F&B ingredients, all certified HALAL and approved by BPOM. We are seeking a **Senior Marketing Digital Specialist** to lead our online presence, optimize our website performance, and drive traffic that converts into sales for our growing portfolio of premium beverage ingredients.
This full‑time role is based in Gading Serpong, Tangerang, with a Monday‑Saturday schedule that balances creativity and analytical rigor. If you have a passion for SEO, a knack for visual storytelling, and at least two years of hands‑on digital marketing experience, we want you on our dynamic team.
Responsibilities
- Maintain and regularly update the company website, ensuring all product pages, news releases, and blog content are current and error‑free.
- Perform on‑page and off‑page SEO optimization, including keyword research, meta‑tag creation, backlink building, and schema markup implementation.
- Monitor website performance metrics (traffic, conversion rates, bounce rate, page load speed) using Google Analytics, Google Search Console, and third‑party tools such as Ahrefs or SEMrush.
- Conduct routine site audits and implement technical improvements to enhance user experience, mobile responsiveness, and page speed.
- Design, develop, and launch landing pages for marketing campaigns, product launches, and promotional events using WordPress or other CMS platforms.
- Produce and edit visual content—including photos, videos, and graphics—leveraging Adobe Photoshop, Illustrator, and After Effects to support content marketing and social media initiatives.
- Collaborate with the sales and product development teams to align digital strategies with business goals and to generate qualified leads.
- Stay informed about emerging digital trends, algorithm updates, and new tools, recommending innovative approaches to keep the brand ahead of the competition.
- Coordinate and manage paid advertising campaigns (Google Ads, social media ads) that drive traffic to the website and support SEO objectives.
Requirements
- Minimum D3/D4 education (preferably in Marketing, Communications, Information Technology, or a related field).
- At least 2 years of professional experience in digital marketing, website management, or visual communication design.
- Proficiency with CMS platforms, especially WordPress; familiarity with other systems is a plus.
- Strong grasp of SEO best practices, Google Analytics, Google Search Console, and keyword research tools (Ahrefs, SEMrush, etc.).
- Basic HTML/CSS knowledge; ability to troubleshoot minor code issues.
- Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, After Effects) and video editing software.
- Analytical mindset with excellent problem‑solving abilities and attention to detail.
- Creative flair for content creation, storytelling, and visual design.
- Excellent communication skills in Bahasa Indonesia and English; gender‑neutral hiring policy.
- Ability to work independently and as part of a cross‑functional team, managing multiple projects under tight deadlines.
Benefits
- Competitive salary package with performance‑based bonuses.
- Health insurance coverage, including dental and vision.
- Professional development allowance for certifications, workshops, and conferences.
- Flexible working hours and a supportive remote‑work policy for designated tasks.
- Company‑sponsored team building activities and annual retreat.
- Access to a fully stocked pantry and complimentary beverages, including Deliyuan’s premium tea selections.
- Opportunities for career advancement within PT. Duyuen Group’s diverse business units.
About Company
PT. Duyuen Group Indonesia has built a reputation over decades as a reliable supplier of heavy‑duty equipment for the industrial, mining, and construction sectors. Leveraging this expertise, the company launched Deliyuan, a specialized line dedicated to supplying high‑quality tea raw materials and premium beverage ingredients to the fast‑growing F&B industry. All Deliyuan products adhere to strict quality standards, hold HALAL certification, and are approved by the Indonesian Food and Drug Authority (BPOM). Our commitment to excellence, innovation, and sustainability drives every aspect of our operations, from sourcing raw materials to delivering finished products to manufacturers and retailers worldwide.
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