Introduction
We are seeking a dynamic Specialist Content Social Media to join our fast‑growing fashion and lifestyle brand based in Bandung. This full‑time position is ideal for a creative, data‑driven individual who thrives in a collaborative environment and is passionate about shaping brand narratives across Instagram and TikTok. The role offers the opportunity to influence the visual and verbal voice of a brand that connects with a young, trend‑savvy audience while driving measurable growth through strategic content planning and paid media optimization.
Responsibilities
- Develop, curate, and publish engaging content for Instagram and TikTok, ensuring alignment with brand guidelines and target audience preferences.
- Design and maintain a monthly content calendar that balances organic posts, stories, reels, and paid campaigns.
- Write compelling captions and copy that reflect the brand’s voice, incorporate storytelling techniques, and encourage interaction.
- Plan, set up, and optimize Meta (Facebook/Instagram) and TikTok advertising campaigns, monitoring key performance indicators such as CPC, CPM, and ROAS.
- Analyze platform insights, engagement metrics, and growth trends to produce weekly and monthly performance reports.
- Collaborate with the design team to produce eye‑catching graphics, videos, and campaign assets using Adobe Creative Suite, Canva, CapCut, and related tools.
- Conduct product photo and video shoots, ensuring high‑quality visual assets for both organic and paid content.
- Stay abreast of the latest social media trends, algorithm updates, and emerging formats, applying insights to keep the brand ahead of the curve.
- Coordinate with cross‑functional teams—including marketing, sales, and product development—to align social initiatives with broader business objectives.
- Maintain a disciplined workflow, meeting deadlines while demonstrating flexibility to respond to real‑time opportunities.
Requirements
- Minimum education: SMA/SMK or equivalent; higher education (D3/S1) is a plus.
- Female candidates up to 27 years old; all genders welcome to apply for similar roles.
- At least 1 year of hands‑on experience managing Instagram and TikTok accounts, preferably within fashion or lifestyle sectors.
- Proficiency in Adobe Photoshop, Illustrator, Lightroom, and the broader Adobe Creative Suite, as well as Canva and CapCut.
- Strong copywriting and storytelling skills, with the ability to craft brand‑consistent messaging.
- Analytical mindset: comfortable using native platform analytics and third‑party tools to generate actionable insights.
- Excellent communication and teamwork abilities; able to collaborate effectively with designers, marketers, and product managers.
- Self‑starter with a keen eye for trends, a disciplined work ethic, honesty, and accountability.
- Own a reliable device (smartphone/laptop) and a motorcycle is preferred for on‑site content creation in Bandung.
- Residency in Bandung or willingness to relocate.
- Full‑time availability with flexible working hours as needed.
Benefits
- Competitive monthly salary with performance‑based bonuses.
- Professional development budget for courses, certifications, or conference attendance.
- Health insurance covering medical, dental, and vision care.
- Flexible working hours and occasional remote‑work options.
- Creative freedom to experiment with new formats and tools.
- Team outings, brand events, and a vibrant office culture that celebrates innovation.
- Access to the latest design software and hardware to support high‑quality content production.
- Transportation allowance and parking facilities for motorbike users.
About Company
Our company is a leading fashion and lifestyle brand that blends contemporary design with Indonesian cultural influences. With a strong digital presence and a growing community of over 500,000 followers across social platforms, we focus on delivering high‑quality apparel, accessories, and lifestyle products that resonate with millennials and Gen Z consumers. Our mission is to inspire confidence and self‑expression through trend‑forward collections while maintaining a commitment to sustainability and ethical production. Join us to be part of a forward‑thinking team that values creativity, data‑driven decision‑making, and a passion for digital storytelling.
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