Introduction
We are seeking an experienced Creative Director – Strategic Brand Development to lead the visual and storytelling direction for our portfolio of brands. This senior role sits at the intersection of marketing strategy and creative execution, guiding a dynamic team of designers, copywriters, and multimedia specialists. The ideal candidate will possess a strong portfolio demonstrating brand and campaign development, a keen understanding of digital marketing fundamentals, and the ability to translate business objectives into compelling visual narratives that resonate with target audiences.
Responsibilities
- Define and communicate a clear creative vision and visual direction for each brand, ensuring consistency across all touchpoints.
- Lead, mentor, and inspire a multidisciplinary creative team, overseeing day‑to‑day workflow and maintaining high standards of quality and originality.
- Collaborate closely with marketing strategists to transform strategic briefs into engaging visual concepts, storyboards, and campaigns.
- Develop comprehensive brand guidelines, including visual identity, tone of voice, typography, color palettes, and usage rules.
- Ensure alignment between strategic objectives and creative execution, conducting regular reviews and adjustments as needed.
- Manage multiple projects simultaneously, from concept through production, while meeting tight deadlines and budget constraints.
- Stay current with industry trends, emerging technologies, and best practices in branding, digital media, and experiential marketing.
- Present concepts and final deliverables to senior leadership and key stakeholders, articulating the rationale behind creative decisions.
- Foster a collaborative environment that encourages innovation, critical thinking, and continuous improvement.
Requirements
- Minimum education: D3/D4 (Associate or Bachelor’s degree) in Graphic Design, Visual Communication, Marketing, or a related field.
- At least 2–3 years of professional experience in a creative agency, branding department, or similar environment.
- Strong portfolio showcasing successful brand and campaign development.
- Proven experience leading creative teams and managing end‑to‑end projects.
- Solid understanding of digital marketing principles, including social media, content strategy, and performance metrics.
- Exceptional leadership skills: detail‑oriented, strategic thinker, and effective communicator.
- Ability to think critically and innovatively, solving complex branding challenges with creative solutions.
- Excellent verbal and written communication skills in Bahasa Indonesia and English.
- Open to candidates of any gender; diversity and inclusion are core values.
- Availability to work Monday through Saturday, 08:00‑17:00.
Benefits
- Competitive salary package with performance‑based incentives.
- Comprehensive health and dental insurance coverage.
- Paid annual leave, sick days, and public holidays.
- Professional development budget for courses, certifications, and conferences.
- Opportunities for career growth within a fast‑expanding brand portfolio.
- Creative‑focused work environment with state‑of‑the‑art design tools.
- Team building activities, workshops, and quarterly retreats.
- Flexible work arrangements and supportive work‑life balance policies.
About Company
Our company is a leading player in the consumer goods and lifestyle sectors, managing a diverse suite of brands that touch the daily lives of millions. With a commitment to innovation, sustainability, and cultural relevance, we invest heavily in brand storytelling that drives consumer engagement and loyalty. Our creative department is the heart of this mission, fostering bold ideas and transformative campaigns that set industry standards. By joining our team, you will be part of a forward‑thinking organization that values creativity, strategic insight, and collaborative spirit.
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