Introduction
Ballbelle, a leading brand in beauty and hair‑care products, is seeking a dynamic Manajer Pemasaran Produk to drive the growth of its flagship line. This role is ideal for a motivated professional who is passionate about the beauty industry, possesses strong communication skills, and thrives in a fast‑paced, collaborative environment. The successful candidate will be responsible for shaping market strategy, leading product launches, and ensuring that Ballbelle’s offerings remain top‑of‑mind for consumers across Indonesia.
Responsibilities
- Develop and execute comprehensive marketing plans for Ballbelle’s product portfolio, aligning with overall business objectives.
- Conduct market research and competitive analysis to identify emerging trends, consumer insights, and growth opportunities.
- Coordinate cross‑functional teams—including product development, sales, and creative services—to bring new products to market on schedule.
- Design and manage digital marketing campaigns across social media, email, and influencer channels, optimizing performance through data‑driven decisions.
- Oversee brand positioning, messaging, and visual identity to ensure consistency across all touchpoints.
- Plan and execute promotional events, product demonstrations, and beauty workshops that enhance brand visibility.
- Monitor key performance indicators (KPIs) such as sales volume, market share, and ROI, presenting regular reports to senior management.
- Manage the marketing budget efficiently, negotiating with vendors and agencies to maximize impact while controlling costs.
- Foster strong relationships with retailers, distributors, and beauty consultants to expand distribution channels.
- Lead, mentor, and motivate a small marketing team, encouraging creativity, accountability, and continuous improvement.
Requirements
- Education: Minimum high school diploma (SMA/SMK) or equivalent.
- Gender: Female candidates are preferred in accordance with company policy.
- Experience: Prior experience in product marketing, preferably within the beauty or hair‑care sector, is advantageous but not mandatory.
- Core Skills:
- Strong communication and interpersonal abilities.
- Honesty, responsibility, and a high degree of integrity.
- Ability to work effectively both independently and as part of a team.
- Capability to perform under pressure and meet tight deadlines.
- Knowledge of beauty consultation and hair‑care services.
- Work Schedule: Monday to Saturday, 08:00 – 17:00.
Benefits
- Competitive salary package with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Paid annual leave, sick days, and public holidays.
- Professional development opportunities, including industry workshops and certification courses.
- Employee discount on all Ballbelle products.
- Supportive work environment that encourages creativity and teamwork.
- Transportation allowance and flexible working arrangements when needed.
About Company
Ballbelle has been a trusted name in the Indonesian beauty market for over a decade, offering innovative hair‑care solutions and premium cosmetics. With a commitment to sustainability, cruelty‑free formulations, and continuous product innovation, Ballbelle aims to empower consumers to look and feel their best. The company values diversity, encourages a culture of learning, and invests heavily in its people to stay ahead in a rapidly evolving industry.
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