Introduction
We are seeking a dynamic Perencana Konten (Content Planner) to join our growing team in Jawa Timur. This role is ideal for creative individuals who live and breathe social media trends and are eager to shape the online voice of a vibrant brand. As a Content Planner, you will collaborate closely with marketing, design, and product teams to develop compelling content strategies that drive engagement, build community, and support business objectives.
Responsibilities
- Develop monthly and quarterly content calendars aligned with brand messaging and promotional schedules.
- Research and stay up‑to‑date with the latest social media trends, platform algorithm changes, and emerging digital formats.
- Create original, high‑quality content ideas for Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Coordinate with graphic designers, videographers, and copywriters to produce visual and textual assets.
- Monitor and analyze performance metrics (reach, engagement, conversion) to refine strategies and report results to senior management.
- Engage actively with followers, respond to comments, and foster a positive community environment.
- Identify and build relationships with key influencers, media partners, and community groups to amplify brand reach.
- Run A/B testing for headlines, hashtags, posting times, and ad creatives to optimize content effectiveness.
- Collaborate with sales and product teams to ensure promotional campaigns are accurately represented online.
- Maintain a repository of brand assets, style guides, and best‑practice documentation for consistent execution.
Requirements
- Education: Minimum high school diploma (SMA/SMK) or equivalent.
- Age: Up to 30 years old (flexible based on experience).
- Gender: Open to all genders.
- Experience: No prior professional experience required; relevant personal projects or internships are a plus.
- Key Skills:
- Strong understanding of major social media platforms (Instagram, TikTok, Facebook, YouTube).
- Creative mindset with the ability to generate fresh, trend‑driven ideas.
- Excellent communication and public‑speaking skills.
- Self‑confidence, adaptability, and a proactive attitude toward meeting targets.
- Ability to build and nurture relationships with influencers, media outlets, and community groups.
- Basic analytical skills to interpret engagement data and adjust tactics accordingly.
- Personal Attributes:
- Highly motivated, detail‑oriented, and capable of managing multiple tasks under tight deadlines.
- Team player who enjoys collaboration and constructive feedback.
- Passion for digital storytelling and brand advocacy.
Benefits
- Competitive monthly salary with performance‑based incentives.
- Comprehensive health insurance covering medical, dental, and vision.
- Paid leave: 12 days annual leave plus national holidays.
- Opportunities for professional development, including workshops, certifications, and conference attendance.
- Flexible working environment with a supportive team culture.
- Access to the latest social media tools and software for content creation.
- Employee recognition programs and quarterly team‑building events.
About Company
Our company is a leading player in the consumer goods sector, known for innovative products and a strong digital presence across Indonesia. With a commitment to sustainability and community engagement, we empower our employees to think creatively, take ownership of their work, and grow alongside the brand. Located in the heart of Jawa Timur, our office offers a collaborative atmosphere where fresh ideas are celebrated and results are rewarded.
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